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Navigating Tech Alliance Leadership: 6 Trends and Solutions to Consider

ISTO / IEEE

In the changing landscape of alliance or consortia management, industry leaders face unique challenges. Demographic Shifts Technical alliances are witnessing a shift in member demographics. Solutions include: Customized Engagement: Tailor communication channels and content to different age groups.

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The Five Traits of an All-Star Alliance Partner

PartnerTap

In recent years, the world of sales has shifted from a mostly direct sales model to a more alliance-based, indirect sales model. Working with alliance partners is quite different from working with direct sales teams, forging an alliance partnership is a great opportunity to increase revenue and market proposition. Build Trust.

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Strengthening Membership Retention and Engagement: Leveraging Alliance Management in Industry Technology Alliances

ISTO / IEEE

As technology continues to rapidly evolve, industry alliances play a pivotal role in fostering collaboration and driving innovation. At the heart of successful industry technology alliances lies effective alliance management. At the heart of successful industry technology alliances lies effective alliance management.

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What Does Digital Transformation REALLY Mean for the Channel?

PartnerTap

It is imperative that we reshape our channel cultures now, so we don’t fall behind our competitors. It’s important to have channel and alliance leaders who know how to work in the digitized landscape. Namely, they need to be familiar with digital technologies and embed them within the channel department. Leadership.

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4 Tech Industry Trends Impacting the IT Channel

Channel Insider

As the IT landscape evolves beyond the well-known technological advancements in AI, cybersecurity, and remote work, broader trends are silently and profoundly reshaping the channel. By seizing these opportunities, channel partners can distinguish themselves in a competitive marketplace.

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Four Roadblocks Partnerships Hit Within the First Year

PartnerTap

When the channel makes money, you make money. Alliance managers on both sides need to communicate often. If channel conflict arises, Alliance Managers should act swiftly to resolve it. So, some alliance managers find themselves in a catch 22. This is beneficial to both of you. Poor Communication.

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Video: Friend or Foe? Top Tech Execs Weigh in on Cloud Marketplaces in the Channel

Channel Insider

Kicking off Channel Partners Conference & Expo, a panel of respected technology executives discussed whether or not cloud marketplaces have a place in the IT channel. When cloud marketplaces first emerged from major hyperscalers in recent years, channel solution providers worried they may be a new form of competition.