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PRM vs. CRM - What's the Difference?

Magnetrix

PRM, or partner relationship management , is another type of software used by companies with partner programs , which are established for facilitating the execution of their channel sales. They would use a PRM to manage all the data they have on their channel partners (i.e. Is PRM similar to CRM? ” - Gartner.

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Transitioning to Partnerships: Why and How to Make the Switch

Chaneltivity

Canalys : a leading global technology market analyst firm with a distinct channel focus. PartnerOptimizer : An AI-powered partner intelligence platform that consistently publishes top-notch content and hosts webinars with smart leaders in the partnerships community.

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How to Find and Attract the Right Channel Partners for Your Business

Mindmatrix

In today’s competitive business landscape, channel partnerships have emerged as a crucial strategy for driving growth and expanding market reach. However, the path to forming successful channel partnerships is not always straightforward. However, not all channel partnerships are created equal.

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How can US-based companies compete globally and grow sustainably in the defense trade industry?

Frost & Sullivan

During Frost & Sullivan’s recent defense webinar, our Defense Growth Expert, Shreya Khakurel, delved into “ Strategies for Growing Foreign Military Sales Amidst Indigenization in Emerging Nations.” Note: Gain valuable perspectives from the industry experts by clicking here to access the recorded session of the webinar.

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Tackle on Tackle: How We Drive Revenue Through Cloud GTM

Tackle.io

Our teams — from revenue to alliances and operations — all use the Tackle Platform to drive our own Cloud GTM strategy. “It’s Read More: The Alliance Leader’s Cloud Co-sell Playbook Further, making better decisions around co-selling is only possible with data, which improves with each transaction.

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Ask the Experts: Getting Your C-Suite on Board for Marketplace

Tackle.io

For instance, Forrester projects that by 2023 17% of the $13 trillion global B2B spend will flow through ecommerce and Marketplaces—representing a $2 trillion shift away from traditional direct sales channels. Shawhan, Director of Strategic Partnerships at Socure, followed a similar strategy. “I Amplify with More Voices .

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The MSP Channel: How and Why to Use It

Zift Solutions

They offer a unique combination of expertise, reach, and agility that can help channel vendors reach new markets, grow sales, and accelerate innovation. But how can you best leverage your MSP channel to achieve these goals? Too many vendors dont fully understand that a successful MSP partnership is built on collaboration.