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The Role of Influencers in Channel Marketing

Mindmatrix

Here’s how this collaboration can be achieved: Joint Content Creation : Influencers can collaborate with resellers or distributors to create content that highlights the product’s benefits. An influencer marketing hub can facilitate this by providing tools and resources for seamless collaboration.

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Finding Opportunity in Disruption: Pivot your Ecosystem Strategy

Phoenix Consulting Group

Shortly after the 2008 Great Recession, I dusted off a white paper written in the aftermath of the dot.com implosion in 2001. Based on discussions with the alliances leaders I learned that Cisco had doubled down on their alliance strategy to buffer the impact. Follow the shifts in buying behavior.

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How & Why Partner Programs Are Changing With the Channel

Channel Insider

Partners are essential to our go-to-market strategy, and we are dedicated to providing them with the resources and support they need to thrive in the rapidly evolving DevSecOps landscape, said Ron Williams, co-founder and CEO at Kindo. We knew we would get a lot of how do I, as a partner, talk about these products and about Storj?