Mindmatrix

MARCH 4, 2024

Types of channel partnerships within tech sector Channel partnership forms vary in shape and acronyms: reseller, value-added reseller, system integrator, ISV channel partners, alliance channel partners, influencers, managed service providers, and referral agent partners.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Ecosystems 52

Zift Solutions

JULY 18, 2022

Partners seem to want to access training, create marketing campaigns or co-branded collateral, and even see and manage their pipeline and booking reports on their own schedule.” Alliance partners typically will earn commissions. This partnership combines two (or more) products or services as a solution for the end customer.

Channels and alliances 52

Channels and alliances Co-Alliance Channel management Utilities 52

Tackle.io

NOVEMBER 2, 2023

They’re making intelligent, data-driven decisions on when and where to co-sell with the clouds in an effort to drive brand strength, deal-level support, top-of-funnel growth, and ARR. For innovators and early adopters, Marketplace became a key part of their go-to-market systems and it has grown to represent a significant revenue opportunity.

Co-Alliance 75

Co-Alliance Channels and alliances Finance Ecosystems 75