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Jason also co-founded SBO, focusing on building generational wealth and providing growth-oriented accounting services. He founded Earmark, an app that offers NASBA-approved CPE credits for listening to accounting and tax podcasts. Blake co-hosts The Cloud Accounting Podcast , a highly popular show in the accounting community.
Whether it’s “Listing and selling on Marketplace is too complex” or “Cloud Providers aren’t interested in co-selling with my business,” myths and misconceptions often drive the conversations around Cloud Marketplace. Do not think of a Marketplace fee in terms of resell uplift or margin.
Whether it’s “Listing and selling on Marketplace is too complex” or “Cloud Providers aren’t interested in co-selling with my business,” myths and misconceptions often drive the conversations around Cloud Marketplace. . Truth #1: Marketplace is not your father’s reseller partnership.
Types of channel partnerships within tech sector Channel partnership forms vary in shape and acronyms: reseller, value-added reseller, system integrator, ISV channel partners, alliance channel partners, influencers, managed service providers, and referral agent partners.
They utilize Fintech solutions to allow them to operate – Faster Cheaper Safer Simpler This then enables them to grow revenue, improve their UX, mitigate the risk of fraud, and lower operating costs. Achievable KPIs and OKRs, co-developed with partners, also help to optimize said outcomes. Mutual Buy-in You must qualify to quantify.
” Langley elaborates that the best PRM software offers utility and convenience that are vital to partner engagement. Partners seem to want to access training, create marketing campaigns or co-branded collateral, and even see and manage their pipeline and booking reports on their own schedule.”
But so I was on this panel down in Miami, there was a first ever conference for this group called Partnership Leaders, which is a pretty cool group, for those of you that are in Alliance’s persona on the call today. It’s so easy to utilize the tooling that I mentioned. So that was a big part of our decision-making process.
And we encourage them, they should have a chief cloud officer, whether they call it that or a VP of alliances or whatever, but somebody who can look across the organization and figure out how to make the transition from traditional direct sales and channel sales to digital sales and marketplaces. Teresa Letlow: Thank you.
And we encourage them, they should have a chief cloud officer, whether they call it that or a VP of alliances or whatever, but somebody who can look across the organization and figure out how to make the transition from traditional direct sales and channel sales to digital sales and marketplaces. Teresa Letlow: Thank you.
I joined Tugboat Logic as a VP of alliances and channels since early 2021. My role is to build a global network of technology alliances, channel resellers, MSP advisory firms, as well as a network of auditors that can help us and help our mutual customers implement the audit readiness and compliance automation solution.
billion in bookings were generated by co-selling with the cloud providers. And lastly, Satya this year from Microsoft at Microsoft inspire, talked about how they’ve done nearly $32 billion of cloud co-sell since they initiated their program in 2018. John Jahnke: I love that credit card analogy. David Schneider: Yeah.
billion in bookings were generated by co-selling with the cloud providers. And lastly, Satya this year from Microsoft at Microsoft inspire, talked about how they’ve done nearly $32 billion of cloud co-sell since they initiated their program in 2018. John Jahnke: I love that credit card analogy. David Schneider: Yeah.
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