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Must-Have Features for PRM Software If You Work with Both Channel and Alliances

Mindmatrix Blog

Managing a partner ecosystem that includes both channel partners (resellers, VARs, MSPs) and strategic alliances (ISVs, technology partners) is no small feat for organizations. But when you add alliances to the mix, the dynamics shift to long-term collaboration among employees , joint go-to-market (GTM) strategies, and co-innovation.

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How to Future-Proof ERP Systems During Selection and Implementation

Jake Jorgovan

Such alliances indicate a proactive approach to integrating these technologies into the ERP environment and ensure smoother updates as these technologies evolve. For example, SAP's integration of its generative AI co-pilot, Joule , into its software suites exemplifies such collaboration.

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The Alliance Leader’s Cloud Co-sell Playbook

Tackle.io

Introduction Co-selling is a game-changer for ISVs. Through co-sell, an ISV can steadily build sales momentum with trusted Cloud Partners, increase sales efficiency, and scale the business, all while helping the Cloud Provider to expand its own business. Co-selling and Marketplace go hand-in-hand to keep software deals flowing.

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6 Things Top Cloud Sellers Do To Stand Out

Tackle.io

Top sellers get every function of their org on board From the C-suite to the sales team to ops, legal, finance, marketing… Cloud GTM is a route to market that requires all hands on deck. We often see Alliances teams driving this initiative on their own which, in the long-term, leaves them without the required support to even make a dent.

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Growing Through a Downturn: How Co-sell + Marketplace Opens New Doors

Tackle.io

The good news is that Cloud GTM offers a particularly effective way for companies to weather an economic rough patch, and better yet, opens new doors for future growth—especially through a solid strategy that leverages co-sell and the Cloud Marketplaces. Co-sell and Marketplace are very much interconnected,” Jessica said.

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Leveraging Co-sell with the Cloud Providers to Scale Revenue and Boost Efficiency

Tackle.io

Through co-sell, ISVs can steadily build sales momentum with trusted Cloud Partners, close more deals faster, and increase sales efficiency. Co-sell (and building relationships with Cloud Providers) is the glue that holds together an effective Cloud GTM strategy. Here are some of their tips and observations.

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CircleCI Opens AWS Marketplace Channel with Tackle Leading to 452% Growth

Tackle.io

We were experiencing some headaches with the new vendor approval processes,” said Larenzo Goodman, Senior Manager, Resellers, Cloud Alliances and Marketplace Partnerships at CircleCI. We even started to hire people to support the different functions of our AWS relationships and our co-selling efforts,” Goodman said.