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6 Disciplines of Successful Channel Management

PLM Alliances

Channel management (also called channel partnership) is when two companies form an agreement where one firm markets and sells a product, service or technology for the other firm, often co-branded. Sadly, many companies fail to achieve breakthrough success with their partners. Robust Execution - Processes are followed and documented.

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The Role of AI in Partner Enablement

Mindmatrix Blog

This blog explores how AI is changing partner enablement, what strategic benefits it delivers, and what best practices organizations can follow to leverage AI for stronger, smarter partner ecosystems. Intelligent Partner Onboarding AI accelerates onboarding by guiding partners through dynamic workflows tailored to their profile.