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Companies pursue technology partnerships if their platforms benefit from the additional capabilities and features of the partners solutions. Strategic Alliances Sometimes referred to as strategic partnerships, strategic alliances align the long-term goals of two or more companies.
For example, you will need an SPP for every affiliate initiative, every referral initiative, every co-sell initiative, and every value-added reseller initiative your company has or plans to launch. Customized Approach: Tailor partnership strategies and tactics to suit the unique characteristics of each market segment.
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