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In business, up to 70 percent of strategicalliances fail and more than half of joint ventures do not survive their 10th anniversary.Why collaboration stumblesThere are good reasons that collaborations often falter: physical distance, time zone differences and unequal access to information, to name a few.
These partners can include suppliers, distributors, strategicalliances, joint ventures, and other entities that play a role in the business ecosystem. This can include product documentation, marketing materials, training modules, and support channels.
StrategicAlliances Sometimes referred to as strategic partnerships, strategicalliances align the long-term goals of two or more companies. StrategicAlliances Sometimes referred to as strategic partnerships, strategicalliances align the long-term goals of two or more companies.
For example, you will need an SPP for every affiliate initiative, every referral initiative, every co-sell initiative, and every value-added reseller initiative your company has or plans to launch. This strategic use of funds can maximize the impact of joint marketing efforts and drive channel revenue growth.
So I head up our StrategicAlliances, notably our Technology StrategicAlliances, here at Fivetran. So today, Marketplaces sits within our alliances org. Michael Bull: Where we started, though, was it all lived in the alliances org and with product. Michael Bull: And hey, everybody. I’m Michael Bull.
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