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6 Disciplines of Successful Channel Management

PLM Alliances

Channel management (also called channel partnership) is when two companies form an agreement where one firm markets and sells a product, service or technology for the other firm, often co-branded. Sadly, many companies fail to achieve breakthrough success with their partners. not simply a vendor.

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Six Disciplines of Successful Channel Management

PLM Alliances

Channel management (also called channel partnership) is when two companies form an agreement where one firm markets and sells a product, service or technology for the other firm, often co-branded. Sadly, many companies fail to achieve breakthrough success with their partners. not simply a vendor.

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Leveraging Partners to Drive Strategic Value in 2022

Mindmatrix

Apart from that, there’s one other thing that Companies can do to help their channel partners see value in the partnership–help the channel partners build their own brand. Companies can help channel partners grow their business by helping them establish a strong local presence. Co-branded assets. Sales playbooks.