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Strategic partners look for evidence that there is already effort, time, and inroads with this customer base. Strategicalliances are best when partners have an ongoing investment. This could be in data sharing, technology integration, meetings, and strategic alignment. It makes sense really. It stands for growth.
Lead Registration/ Co-sell model: This sales model is what we call low-to-medium-touch. Partners that fall into the co-sell model need end-to-end lead visibility and this is often provided via a partner portal. This involves forming strategicalliances with channel partners. Liked what you read?
It can lay the foundation for a strategicalliance (see next section). StrategicAlliancesStrategicalliances are a more dialed-up version of integration partners. You co-market and co-sell. Pros: A strategicalliance with a big brand can give potential customers confidence in your solution.
Lead Registration/ Co-sell model: This sales model is what we call low-to-medium-touch. Partners that fall into the co-sell model need end-to-end lead visibility and this is often provided via a partner portal. This involves forming strategicalliances with channel partners. Liked what you read?
We believe this issue is significantly important since the trend towards co-innovation and collaboration across organizational boundaries is intensifying. Alliances In Industrial Purchasing: The determinants of joint action in buyer-supplier relationships. Co-Operative R&D: Why And With Whom?: Hansen, R., & DOI: [link].
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