Managing the Disruption of Mobility Services: How to align the value propositions of key ecosystem players
TIM Review
APRIL 29, 2021
Second, it presents a co-design framework to guide local authorities when implementing MaaS, providing a starting point for developing, designing, and facilitating MaaS solutions in local contexts. Thus, a considerable challenge exists for aligning VPs among multiple stakeholders that contribute to the value creation process (Eggert et al.,
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