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Building a Strong Foundation for a Partner Ecosystem

ZinFi

Introduction A partner ecosystem helps companies grow their market reach, increase revenue, and enhance customer success. However, companies need a solid foundation to build a successful partner ecosystem. A well-defined partner ecosystem streamlines market entry, reduces customer acquisition costs, and drives innovation.

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COVID-19 and the Digital Transformation of Alliance Management

PartnerTap

As companies continue to shift to a remote model, it’s important to understand the impact and digital transformation strategic alliances have gone through. We have to work harder to not only maintain but grow our partner ecosystems. A company and its partners must be held accountable in order to keep Alliances on track.

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How to Start and Scale Partner Ecosystems Best Practices

ZinFi

Unlock the Power of a Thriving Partner Ecosystem Best Practices Guides Download your COMPLIMENTARY COPY of How to Start and Scale Partner Ecosystems Guide A step-by-step building guide, enabling and scaling successful partnerships. Best practices for co-marketing, co-selling, and partner incentives.

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What is Ecosystem Orchestration and Why is it Important?

Mindmatrix Blog

Ecosystem orchestration refers to the strategic management and coordination of interdependent organizations, technologies, and processes to drive seamless collaboration, innovation, and value creation. The Need for Ecosystem Orchestration Modern sales and marketing strategies extend far beyond traditional reseller and distributor models.

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7 Tips for Building an Effective Co-sell Program

PartnerTap

Building and scaling a successful co-sell program is challenging because effective co-selling requires engagement between partnering field sales teams. We’ve seen many companies establish co-selling programs where their smaller partners pay for an elite co-sell status with the promise of access to their field teams.

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The Power of Global Innovation Ecosystems in Practice

EGA

This is the idea behind Innovation Ecosystems — an “interconnected system” or a working group through which individuals with common goals, purpose, or challenges openly share, collaborate, learn, and co-create new opportunities. One such innovation ecosystem is the Executive Growth Alliance.

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Must-Have Features for PRM Software If You Work with Both Channel and Alliances

Mindmatrix Blog

Managing a partner ecosystem that includes both channel partners (resellers, VARs, MSPs) and strategic alliances (ISVs, technology partners) is no small feat for organizations. But when you add alliances to the mix, the dynamics shift to long-term collaboration among employees , joint go-to-market (GTM) strategies, and co-innovation.