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Innovation in Action: Tackle’s 2023 Cloud GTM Masters Awards 

Tackle.io

Learn More: Infographic: The Dawn of a New Go-to-Market Age The awards spotlight alliances & partnerships and sales & revenue professionals and companies in 9 different categories, recognizing multiple departments and organizations of all sizes and industries.

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Innovation in Action: Tackle’s 2023 Cloud GTM Masters Awards 

Tackle.io

Learn More: Infographic: The Dawn of a New Go-to-Market Age The awards spotlight alliances & partnerships and sales & revenue professionals and companies in 9 different categories, recognizing multiple departments and organizations of all sizes and industries.

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What is a Partnership Ecosystem & Why Do Channel Partner Programs Need Them?

Zift Solutions

Partner ecosystems foster faster and more effective co-marketing and co-selling. Partner ecosystems create more complete solutions through purpose-built integrations. Partner ecosystems integrate the partner program with the provider company. What Are the Types of Partnerships in the Ecosystem?

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6 Types of Channel Partners: When Each Is a Good Fit

Chaneltivity

We can’t build out an engine like that ourselves.” Pat Schirripa , CEO of People 2U, explains, “By integrating our SaaS solution with complementary platforms, we expanded our reach and provided added value to our customers. It can lay the foundation for a strategic alliance (see next section). You co-market and co-sell.