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Strategic Guide to Implementing AI Solution for Partnerships

Mindmatrix

AI-based Recommendation Engines: Suggest next best actions, partner programs , or marketing campaigns based on historical data. Invest in the Right Talent and Partnerships Successful AI implementation for partnerships requires collaboration among internal teams and external experts.

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B2B Marketing in the Age of Intelligence: A Comprehensive Guide for Industry Leaders

ZinFi

High-tech manufacturers have adapted by developing comprehensive digital marketing strategies that include optimized websites, search engine marketing, and online content tailored to the B2B buyer’s journey. Partners with aligned goals are more likely to invest the necessary resources and efforts into the partnership.

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The end of traditional advertising: Why human connection is the new currency in marketing

Impact

In the first episode of The Partnership Economy podcast Season 6 , impact.coms CEO Dave Yovanno and Co-founder & VP of Strategic Initiatives Todd Crawford unpack this seismic shift in consumer behavior and what it means for brands in 2025. Instead, they research products at least three separate times before deciding to buy.