Tackle.io

NOVEMBER 16, 2023

As always, Tackle will be there, so be sure to drop by Booth # 259 or drop by our meeting space at the Grand Lux in the Venetian and say hello! Whether you’re a seasoned Marketplace and co-selling expert or a newbie, there are plenty of sessions (and networking opportunities) to attend this year. – 9:00 p.m. – 10:30 a.m.

Co-Alliance 59

Co-Alliance Channels and alliances Government Strategic partnership 59

Tackle.io

OCTOBER 6, 2023

Cloud GTM is, at its most fundamental level, all about building meaningful partnerships with the Cloud Providers. Companies that find the most success with Cloud GTM have done so because they’ve engineered their products to complement the cloud ecosystem. However, there’s an important caveat: co-selling takes time.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Strategic partnership 52

Mindmatrix

JUNE 11, 2024

More nuanced types of channel partnerships in the partner program include alliance partners and strategic partners. Alliance partners typically have complementary products or services that they co-market and sell to customers. Recognizing and leveraging the unique strengths of your channel partners is paramount.

Co-Alliance 52

Co-Alliance Partnering capability and readiness Channels and alliances Partnership strategies 52

Chaneltivity

MAY 19, 2023

And if you want to make an internal transition to partnerships, make sure you’re in good standing. Colin Harkins , Alliance Manager at Threekit, says, “First and foremost, you have to be a top performer. Start by talking to the partnerships team at your organization. Ask them what they look for in a partnerships candidate.

Channels and alliances 52

Channels and alliances Co-Alliance Engineering Alliance management 52

Tackle.io

JANUARY 16, 2024

This Marketplace and cloud-specific data is what sets the Cloud GTM ICP apart. Doug Felteau, Tackle’s VP of Solutions Engineering, dove into revamping the ICP for Tackle—with firmographic, account-specific, and cloud-driven data as the foundation. In other words, their own business would see significant ROI from purchasing your product.

Co-Alliance 52

Co-Alliance Channels and alliances Legal Strategic partnership 52

ZinFi

MARCH 22, 2024

High-tech manufacturers have adapted by developing comprehensive digital marketing strategies that include optimized websites, search engine marketing, and online content tailored to the B2B buyer’s journey. Strategies to improve this collaboration include joint campaigns, co-branding efforts, and shared events.

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High tech Partnering capability and readiness Channels and alliances Collaboration 52

Tackle.io

JUNE 30, 2023

Cloud GTM helps sellers meet customers where they want to buy while nurturing strategic partnerships that can lead to more, higher-value sales opportunities for ISVs. The report says: “Historically, Alliances teams have owned the cloud relationship, but as the dollars get real, the C-Suite is paying attention.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

Channel Insider

APRIL 7, 2025

VIPP targets success with VARs, GSIs, and CSPs VIPP is meant to boost go-to-market success and build strategic partnerships. It focuses on empowering select partners with key ecosystems, including value-added resellers (VARs), global system integrators (GSIs), cloud service providers (CSPs), and strategic alliances.

Co-Alliance 75

Co-Alliance Channels and alliances Strategic alliances Ecosystems 75

Channel Insider

NOVEMBER 4, 2024

Lori Cornmesser joins 1Password Channel veteran, Lori Cornmesser, has joined 1Password as its new channel chief, leading the channel and alliance strategy, building partner relationships, and driving growth. Winegar previously served as Storj’s CRO and co-founded CrowdStorage prior to joining Storj.

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Channel leadership Channels and alliances Co-Alliance Alliance strategy 105

Jake Jorgovan

JANUARY 1, 2025

They drive meaningful change and offer actionable strategies so you also become an engine of change. Rafat Ali Rafat's journey from a computer engineering graduate to a Knight Fellow in Journalism underscores his diverse skill set and adaptability. Hospitality thought leaders are not just content creators.

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Co-Alliance Retail Strategic partnership Energy 130

Tackle.io

NOVEMBER 2, 2023

They’re making intelligent, data-driven decisions on when and where to co-sell with the clouds in an effort to drive brand strength, deal-level support, top-of-funnel growth, and ARR. The Cloud Marketplaces will not race to zero on fees but will invest in co-sell motions and other partner programs that make value creation the storyline.

Co-Alliance 75

Co-Alliance Channels and alliances Finance Ecosystems 75