This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Members of the partner team need to be the ultimate liaisons: They need to work closely with marketing to throw events, launch joint campaigns, and publish co-marketable collateral. Working closely with engineering and product will help you design robust partner training and communicate changes to partners early.
What we’ve found is that Tackle customers who have seen the most success with Cloud GTM have product positioning that complements the Cloud Provider, a well-established co-sell discipline, and transactable listings on the Cloud Marketplaces where their customers have an incentive to buy. said Tyler. Why is that the case?
The good news is that Cloud GTM offers a particularly effective way for companies to weather an economic rough patch, and better yet, opens new doors for future growth—especially through a solid strategy that leverages co-sell and the Cloud Marketplaces. Co-sell and Marketplace are very much interconnected,” Jessica said.
Bring alliances and revenue together Building out and scaling a successful Cloud GTM motion requires a close working relationship between the revenue org and the alliances and partnerships team. The alliances team most likely has a thorough understanding of your company’s brand narrative and “better together” story.
Bring alliances and revenue together Building out and scaling a successful Cloud GTM motion requires a close working relationship between the revenue org and the alliances and partnerships team. The alliances team most likely has a thorough understanding of your company’s brand narrative and “better together” story.
Convinced they need fully automated, self-service transactions from day one, they spend months or much longer analyzing pricing models and engineering their listings. Wetzler recently joined a webinar with Tackle CRO Don Addington and fellow panelist Hillorie Farace Di Villaforesta, head of cloud alliances at Dataiku. “I
Convinced they need fully automated, self-service transactions from day one, they spend months or much longer analyzing pricing models and engineering their listings. Wetzler recently joined a webinar with Tackle CRO Don Addington and fellow panelist Hillorie Farace Di Villaforesta, head of cloud alliances at Dataiku. “I
That’s precisely the question that Cory Schickendantz, DataStax Global Director of Cloud Ecosystems, and Teresa Letlow, StreamSets Vice President of Global Channels and Alliances, explored in a recent webinar with Sanjay Mehta, Tackle’s Chief Cloud Officer.
That’s precisely the question that Cory Schickendantz, DataStax Global Director of Cloud Ecosystems, and Teresa Letlow, StreamSets Vice President of Global Channels and Alliances, explored in a recent webinar with Sanjay Mehta, Tackle’s Chief Cloud Officer. Read more: Co-selling 101 for Startups: Stand Out in a Crowded Field.
Rafat's journey from a computer engineering graduate to a Knight Fellow in Journalism underscores his diverse skill set and adaptability. His ability to distill complex concepts into actionable strategies has reached over 1 million leaders worldwide through videos, webinars, and seminars.
Lots of you joining the webinar, so thanks for tuning in today. So thank you, everybody, for joining this tackle webinar today. As your data engineers move data around, Apache Airflow is the one that can coordinate that. So I head up our Strategic Alliances, notably our Technology Strategic Alliances, here at Fivetran.
Key Examples of To-Partner Marketing To-partner marketing activities might include all the communication required to get partners to attend a webinar, where they can learn about a suppliers new portal. For example, if its a webinar youre asking partners to join, then ensure youre inviting them three weeks out, just like you would a customer.
Lauren Newby: (silence) Lauren Newby: A few seconds as I see a few more people jumping in to join us here for the webinar today. Lauren Newby: So just a quick shout out, you’ve already signed up for this webinar, but what are we talking about today? I joined Tugboat Logic as a VP of alliances and channels since early 2021.
Co-branded content - does it give you a competitive advantage? MDF & co-op marketing. Kathleen Phillips: The premier thing is you have to have alignment with how that partner makes money and whether it's co-marketing, whether it’s spiffs, whether it's bringing them leads, how do you ensure their success?
Content marketing allows high-tech manufacturers to provide this information through whitepapers, case studies , blogs , and webinars. Similarly, SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are crucial for high-tech companies to increase their visibility online.
Otherwise, enjoy the webinar and we’ll talk soon. And Erika knows that I hate presentations, so she always does me a solid and doesn’t make me go through slides whenever I do webinars. So, if you’re a student of Tackle webinars, you know I rarely am flipping through slides. Don Addington: Thanks, Erika.
billion in bookings were generated by co-selling with the cloud providers. And lastly, Satya this year from Microsoft at Microsoft inspire, talked about how they’ve done nearly $32 billion of cloud co-sell since they initiated their program in 2018. Thanks, Paul, and great to see you on the webinar by the way.
billion in bookings were generated by co-selling with the cloud providers. And lastly, Satya this year from Microsoft at Microsoft inspire, talked about how they’ve done nearly $32 billion of cloud co-sell since they initiated their program in 2018. Thanks, Paul, and great to see you on the webinar by the way.
What would make you stop pursuing an alliance or a partnership with a specific vendor? They're holding a lot of free webinars or smaller events in your local area. Even in all my years doing co-managed IT and dealing with very technical people who are curious about our tools – even they don't complain about our markup.
I told the crew beforehand, I do these, and this is actually one of the webinars that I haven’t done this yet. But so I was on this panel down in Miami, there was a first ever conference for this group called Partnership Leaders, which is a pretty cool group, for those of you that are in Alliance’s persona on the call today.
Partner Marketing: Evolution of Marketing Through Partners In this episode of our ZINFI Podcast Series, Sugata Sanyal , Founder & CEO of ZINFI Technologies, sits down with Jon Rivers , Co-Founder of Marketeery, to explore the evolution of marketing through partners.
Alliance enablement is increasingly becoming a critical function for organizations striving to build resilient, scalable, and collaborative partner ecosystems. Alliance management has been a critical function for many decades, signifying its long-standing importance and evolution.
They drive meaningful change and offer actionable strategies so you also become an engine of change. Rafat Ali Rafat's journey from a computer engineering graduate to a Knight Fellow in Journalism underscores his diverse skill set and adaptability. Hospitality thought leaders are not just content creators.
We organize all of the trending information in your field so you don't have to. Join 61,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content