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Back to Basics – Step 4: Planning your Post-Close Activities

BTD Consulting

This timing will ensure that you’re ready to prepare a strong, informed deal announcement and Day 1 communications (see our white paper What Goes Up… on the impact of poorly-designed deal announcements). It will also flush out any final considerations on deal price and terms before negotiations complete (see below).

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Lead Management Using Channel Marketing Software

ZinFi

This is a classic installed base marketing scenario, and regular newsletters, webinar-driven education, white papers, video case studies and similar marketing approaches provide essential content that can be efficiently delivered using channel marketing software. This is where alliance partnerships come in.