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This shift is driven by the need to optimize partner engagement, enhance collaboration, and drive revenue through strategicalliances, co-marketing, and co-selling initiatives. Driving Innovation and Co-Creation Innovation is no longer confined to internal R&D teams.
We believe this issue is significantly important since the trend towards co-innovation and collaboration across organizational boundaries is intensifying. Alliances In Industrial Purchasing: The determinants of joint action in buyer-supplier relationships. Co-Operative R&D: Why And With Whom?: Hansen, R., & DOI: [link].
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