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There are distinct and different ways of partnering with a company, and therefore, an array of different terms (jargon). If your organisation wants to partner with companies, it’s vital your Board understands the different terminology as they have funding & legal consequences. This is sometimes called Co-branding.
Companies pursue technology partnerships if their platforms benefit from the additional capabilities and features of the partners solutions. Strategic Alliances Sometimes referred to as strategic partnerships, strategic alliances align the long-term goals of two or more companies.
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