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Partnerships have become an indispensable part of modern business strategy, offering opportunities for growth, innovation, and market expansion. In today’s interconnected world, organizations must develop a clear and effective partnershipstrategy to capitalize on these opportunities.
Some of the disparities could be misalignment in the rev share model, joint value proposition, or internal processes for running co-marketing activities. Lack of commitment: Ensure that both parties are equally committed to the partnership to ensure its success. A Defined Strategy Structure follows strategy.
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