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As a former buy-side investor, Sharon has traded small, mid, and large cap healthcare equities and co-managed a global healthcare portfolio for institutional clients in NYC. Both agencies now share client referrals, marketing resources, and new business development opportunities.
“We are thrilled to introduce our Partner Marketing Certification course as a valuable resource for professionals in the partner marketing community,” said Harbinder Khera, CEO,Mindmatrix.
The oversight needed to make and implement decisions important to the success of an alliance or joint venture. Governance is not a difficult concept but is a major source of alliance and JV underperformance. Or a select group creates a ‘RACI Chart’ and Risk Log in a back room to present to the alliance team. Gov·er·nance.
Personalized video assets are one of the many industry-firsts by Mindmatrix Pittsburgh, PA: Partner marketing and sales enablement service provider, Mindmatrix has taken its platform Bridge’s personalized asset generation and co-branding capabilities to a whole new level with its video personalization feature.
There was little or no automation when it came to its various processes such as creating and sharing co-branded marketing and sales collateral , managing leads , commissions, partner referral payments, MDF or co-op fund disbursals , etc., They primarily relied on spreadsheets for partner and lead data management.
A pioneer of sales (direct & indirect) and marketing enablement technology, today Mindmatrix is the only company offering a fully unified platform (Bridge ) that connects and enables sales (direct & indirect), marketing, alliances and partner ecosystems.
Strategic alliances and a well-defined channel sales strategy are powerful tools for companies looking to drive channel sales growth. These alliances enable businesses to expand market reach, optimize resources, and create mutually beneficial partnerships that drive success.
This unique blend provides vendors and all partner typesincluding traditional channels, alliances, independent software vendors (ISVs), and influencersthe tools they need to drive a fully enabled Ecosystem-Led Growth strategy with strong data, enablement processes, and attribution tracking.
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