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Envisioning A Target Partner When you think of an ideal partner, what comes to mind? Instead of igniting conflict, fear, or competition, each partner sees a mutual benefit. Clear Role: Each partner has a clear role in the partnership. Clear Role: Each partner has a clear role in the partnership.
Partner ecosystems are growing in popularity, with almost a third of total global sales predicted to come from ecosystems by 2025, according to McKinsey. In previous articles on channel partner management , weve covered the partner ecosystem phenomenon and how programs can develop a partnership ecosystem framework.
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