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Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

Before we dive deep, let’s first understand channel partnerships. What is meant by channel partnerships? Channel partnership management aims to manage a customer relations relationship with other vendors and third parties that help deliver their products into customers hands.

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Feet on the Street Video Podcast featuring Eleanor Thompson – How to Start and Scale Partner Ecosystems

ZinFi

With over a decade in partnership management, Eleanor shares her insights on identifying ideal partners, timing partner program development, and setting up a clear value proposition. This analysis should form the basis of an IPP that defines the right partner attributes and emphasizes long-term alliance.

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Building a Career in Partnerships: Advice From 7 Partner Leaders

Chaneltivity

And if you want to make an internal transition to partnerships, make sure you’re in good standing. Colin Harkins , Alliance Manager at Threekit, says, “First and foremost, you have to be a top performer. Start by talking to the partnerships team at your organization. What seems most important to them?