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Top tips to create a successful partnership strategy

Mindmatrix

External Assessment: Evaluate market opportunities and threats that may impact partnership success. Partnership Risk Assessment: Identifying Risks: Identify potential risks associated with partnership initiatives, including financial, operational, and reputational risks.

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The end of traditional advertising: Why human connection is the new currency in marketing

Impact

In the first episode of The Partnership Economy podcast Season 6 , impact.coms CEO Dave Yovanno and Co-founder & VP of Strategic Initiatives Todd Crawford unpack this seismic shift in consumer behavior and what it means for brands in 2025. Instead, they research products at least three separate times before deciding to buy.