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Ingram Micro & AWS Expand Global Partnership for ISVs, Services

Channel Insider

According to the announcement, Ingram Micro will assist in creating AWS Marketplace listings to drive co-sell greenfield opportunities. “We’ve collaborated with Ingram Micro since 2020 to maximize the potential of AWS services for our clients,” said Fernando Benito, the partner manager & co-founder at ACKstorm.

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COVID-19 and the Digital Transformation of Alliance Management

PartnerTap

As companies continue to shift to a remote model, it’s important to understand the impact and digital transformation strategic alliances have gone through. According to McKinsey and Company , most large companies have around 30 alliances, and many have more than 100. COVID-19 has drastically changed the way we do business.

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Building a Strong Foundation for a Partner Ecosystem

ZinFi

Strengthen brand credibility through strategic alliances. Commitment Level: Is the partner willing to invest in training, certifications, and co-selling? By understanding customer needs, businesses can build strategic alliances that improve product offerings and create a competitive advantage.

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How to Start and Scale Partner Ecosystems Best Practices

ZinFi

Best practices for co-marketing, co-selling, and partner incentives. Marketing & Sales Teams involved in co-marketing and co-selling initiatives. Technology Vendors & SaaS Providers building strategic alliances. Key Takeaways: How to define an Ideal Partner Profile (IPP) for scalable growth.

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Four Roadblocks Partnerships Hit Within the First Year

PartnerTap

Alliance managers on both sides need to communicate often. If channel conflict arises, Alliance Managers should act swiftly to resolve it. This is especially important in co-sell partnerships. So, some alliance managers find themselves in a catch 22. Poor Communication. Email is too slow of a process.

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The Five Traits of an All-Star Alliance Partner

PartnerTap

In recent years, the world of sales has shifted from a mostly direct sales model to a more alliance-based, indirect sales model. Working with alliance partners is quite different from working with direct sales teams, forging an alliance partnership is a great opportunity to increase revenue and market proposition. Build Trust.

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What is Ecosystem Orchestration and Why is it Important?

Mindmatrix Blog

This shift is driven by the need to optimize partner engagement, enhance collaboration, and drive revenue through strategic alliances, co-marketing, and co-selling initiatives. Driving Innovation and Co-Creation Innovation is no longer confined to internal R&D teams.