Mindmatrix

AUGUST 29, 2024

As companies vie for dominance in each market segment of their respective industries, leveraging channel partnerships can offer significant advantages, such as accessing new customer segments, enhancing product offerings, and optimizing resource utilization. These partnerships are usually long-term and involve significant collaboration.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Retail 52

Zift Solutions

NOVEMBER 1, 2022

Partner ecosystems foster faster and more effective co-marketing and co-selling. Strategic Alliances Sometimes referred to as strategic partnerships, strategic alliances align the long-term goals of two or more companies. Partner ecosystems present another route to customers and more sales.

Ecosystems 52

Ecosystems Co-Alliance Channels and alliances Strategic alliances 52

Magnetrix

APRIL 7, 2022

Co-branded content - does it give you a competitive advantage? MDF & co-op marketing. What should channel partners do to maintain a mutually beneficial relationship? Running a successful channel program. Kathleen Phillips’ background in channel sales. Incentivizing beyond the sales team.

Co-Alliance 52

Co-Alliance Channels and alliances Channel strategies Strategic alliances 52