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Before You Partner: What Many Businesses Overlook

Peter Simoons

“We created an alliance, but were not seeing the return we expected.” ” It’s all about strategic partnership readiness and it’s frustrating, especially when the alliance began with optimism and enthusiasm. You must be willing to co-own outcomes and navigate ambiguity with your partner.

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Next-gen PRM and Partner Marketing Software Provider, Mindmatrix Announces Strategic Partnership with Crossbeam to Drive Ecosystem-Led Growth 

Mindmatrix

Pittsburgh, PA Next-gen PRM and Partner Marketing Software Provider, Mindmatrix, announced a strategic partnership with Crossbeam which promises to revolutionize the way businesses approach Ecosystem-Led Growth strategies.

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The Role of Channels and Alliances in Driving Ecosystem Success

Mindmatrix Blog

Success in today’s business landscape isn’t achieved in isolation—it’s powered by strategic collaborations. Channels and alliances are business arrangements between companies, where each company collaborates to achieve shared goals while maintaining independence. It requires a structured approach with clearly defined pillars: 1.

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Driving Growth Through Alliances: Do You Have the Right Tools?

Mindmatrix Blog

Strategic alliances are among the most powerful growth multipliers available to businesses today. The ability to collaborate with other companies, co-develop solutions, enter new markets, and scale faster is transformative—but only if these alliances are supported by the right set of tools.

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Leadership Roundup: July Adjustments to Executive Benches

Channel Insider

We’re doubling down on the strategic partnerships already established between Pipefy and companies like Oracle and Accenture,” said Alessio Alionço, Founder and CEO of Pipefy. Pipefy has recently announced strategic partnerships with Accenture and Oracle, focusing on the adoption of Gen AI.

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Transitioning to Partnerships: Why and How to Make the Switch

Chaneltivity

Members of the partner team need to be the ultimate liaisons: They need to work closely with marketing to throw events, launch joint campaigns, and publish co-marketable collateral. Marketing can help you get the word out about your partnerships and come up with ideas for events or other co-sponsored campaigns.

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Partner marketing examples: 12 proven strategies to grow your brand in 2025

Impact

The challenge isn’t simply finding partners—it’s knowing which types of partnerships will drive real results for your specific business goals. Content partnerships? B2B alliances? This comprehensive guide examines 12 proven partnership marketing examples that are driving results across industries.