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Before You Partner: What Many Businesses Overlook

Peter Simoons

“We created an alliance, but were not seeing the return we expected.” ” It’s all about strategic partnership readiness and it’s frustrating, especially when the alliance began with optimism and enthusiasm. You must be willing to co-own outcomes and navigate ambiguity with your partner.

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Next-gen PRM and Partner Marketing Software Provider, Mindmatrix Announces Strategic Partnership with Crossbeam to Drive Ecosystem-Led Growth 

Mindmatrix

Pittsburgh, PA Next-gen PRM and Partner Marketing Software Provider, Mindmatrix, announced a strategic partnership with Crossbeam which promises to revolutionize the way businesses approach Ecosystem-Led Growth strategies.

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The Role of Channels and Alliances in Driving Ecosystem Success

Mindmatrix Blog

Success in today’s business landscape isn’t achieved in isolation—it’s powered by strategic collaborations. Channels and alliances are business arrangements between companies, where each company collaborates to achieve shared goals while maintaining independence. It requires a structured approach with clearly defined pillars: 1.

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Driving Growth Through Alliances: Do You Have the Right Tools?

Mindmatrix Blog

Strategic alliances are among the most powerful growth multipliers available to businesses today. The ability to collaborate with other companies, co-develop solutions, enter new markets, and scale faster is transformative—but only if these alliances are supported by the right set of tools.

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Four Roadblocks Partnerships Hit Within the First Year

PartnerTap

Alliance managers on both sides need to communicate often. This seems obvious, but lack of communication kills many partnerships. If channel conflict arises, Alliance Managers should act swiftly to resolve it. This is especially important in co-sell partnerships. Poor Communication. Email is too slow of a process.

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The PartnerTap Story: A Company Built to Last

PartnerTap

Forming an Alliance. This was the beginning of an alliance and partnership that eventually led to the founding of PartnerTap. A software solution that helps companies drive more revenue from each of their partnerships. Co-Founders. PartnerTap was exactly what the market was looking for. Search for Success.

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The Alliance Leader’s Cloud Co-sell Playbook

Tackle.io

Introduction Co-selling is a game-changer for ISVs. Through co-sell, an ISV can steadily build sales momentum with trusted Cloud Partners, increase sales efficiency, and scale the business, all while helping the Cloud Provider to expand its own business. Co-selling and Marketplace go hand-in-hand to keep software deals flowing.