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How to Find and Attract the Right Channel Partners for Your Business

Mindmatrix

As companies vie for dominance in each market segment of their respective industries, leveraging channel partnerships can offer significant advantages, such as accessing new customer segments, enhancing product offerings, and optimizing resource utilization. Here’s a detailed look at the steps involved in this process: 1.

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A beginner’s guide to building a channel partner program

Mindmatrix

Regardless, channel partner programs are a proven, excellent source of revenue and market growth; however, like everything else, they bring new risks, complexities, and operational challenges and often fail with poor execution. More nuanced types of channel partnerships in the partner program include alliance partners and strategic partners.

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IT Channel Leadership Changes: October Additions & Departures

Channel Insider

Lori Cornmesser joins 1Password Channel veteran, Lori Cornmesser, has joined 1Password as its new channel chief, leading the channel and alliance strategy, building partner relationships, and driving growth. Winegar previously served as Storj’s CRO and co-founded CrowdStorage prior to joining Storj.