Mindmatrix

JANUARY 6, 2022

Efforts to better utilize partners require that you do not forget that channel partners are very different from your internal direct sales teams. This blog discusses 4 key strategies that companies should focus on this year to drive more value for their channel partners and consequently add more value to their partnerships.

Channels and alliances 98

Channels and alliances Co-Alliance Channel alliances Utilities 98

Mindmatrix

AUGUST 29, 2024

As companies vie for dominance in each market segment of their respective industries, leveraging channel partnerships can offer significant advantages, such as accessing new customer segments, enhancing product offerings, and optimizing resource utilization.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Retail 52

Zift Solutions

NOVEMBER 1, 2022

Partner ecosystems foster faster and more effective co-marketing and co-selling. Strategic Alliances Sometimes referred to as strategic partnerships, strategic alliances align the long-term goals of two or more companies. Partner ecosystems present another route to customers and more sales.

Ecosystems 52

Ecosystems Co-Alliance Channels and alliances Strategic alliances 52

Mindmatrix

JUNE 11, 2024

Regardless, channel partner programs are a proven, excellent source of revenue and market growth; however, like everything else, they bring new risks, complexities, and operational challenges and often fail with poor execution. More nuanced types of channel partnerships in the partner program include alliance partners and strategic partners.

Partnering capability and readiness 52

Partnering capability and readiness Channels and alliances Co-Alliance Partnership strategies 52