Tackle.io

JUNE 9, 2023

What we’ve found is that Tackle customers who have seen the most success with Cloud GTM have product positioning that complements the Cloud Provider, a well-established co-sell discipline, and transactable listings on the Cloud Marketplaces where their customers have an incentive to buy. said Tyler. Why is that the case?

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Co-Alliance Channels and alliances Strategic partnership Credit 98

Tackle.io

JUNE 16, 2023

In a nutshell, Cloud GTM is made up of buyer data, co-sell, and Marketplace, all of which require ISVs to balance technology, strategy, and partnerships to drive sales through the clouds. That last component — partnerships — usually falls under the purview of the alliances team.

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Tackle.io

MAY 4, 2021

Tackle recently completed a three-part webinar series examining the keys to success for sellers at different stages of their Cloud Marketplace maturity. Will Hornkohl, VP of Alliances at Nasuni. Shelly Landsmann, VP of International Sales & Global Alliances at Sisense . Co-selling with the Cloud Providers. “We

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Co-Alliance Channels and alliances Global alliance Credit 52

Tackle.io

DECEMBER 21, 2023

Successful ISVs understand this and make the most of their Tackle partnership in a few key ways to add substantial value to the business by integrating Tackle into the fabric of their workflows, streamlining sales processes, and navigating the complexities of the Cloud Marketplaces and co-selling with finesse.

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Mindmatrix

AUGUST 29, 2024

Technology Partnerships Definition: Technology partnerships involve two companies working together to integrate their technologies or co-develop new solutions. Key Characteristics: Co-Development: Partners may co-develop products or services that leverage each other’s technologies.

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Tackle.io

OCTOBER 20, 2023

The good news is that Cloud GTM offers a particularly effective way for companies to weather an economic rough patch, and better yet, opens new doors for future growth—especially through a solid strategy that leverages co-sell and the Cloud Marketplaces. Co-sell and Marketplace are very much interconnected,” Jessica said.

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Tackle.io

FEBRUARY 26, 2021

Tackle recently hosted a webinar to explore the ways cloud is disrupting B2B software sales and how to take full advantage of the revolution. Michael Pollack , CEO and co-founder of Intricately, which provides data-driven insights into prospects’ cloud spend and usage . Watch the complete webinar here. . Participants included:

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Tackle.io

JUNE 1, 2023

Bring alliances and revenue together Building out and scaling a successful Cloud GTM motion requires a close working relationship between the revenue org and the alliances and partnerships team. The alliances team most likely has a thorough understanding of your company’s brand narrative and “better together” story.

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Tackle.io

JUNE 1, 2023

Bring alliances and revenue together Building out and scaling a successful Cloud GTM motion requires a close working relationship between the revenue org and the alliances and partnerships team. The alliances team most likely has a thorough understanding of your company’s brand narrative and “better together” story.

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Co-Alliance Finance Engineering 52

Tackle.io

JULY 13, 2023

Leveraging co-sell. With co-sell, plan and collaborate with Cloud Partners on targeted accounts to show buyers how your solution fits into their current ecosystem. Successful co-selling helps you strengthen access to new buyers, new budgets, and build meaningful, mutually beneficial relationships with the Cloud Providers.

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Impartner

MAY 28, 2020

As a part of the CCAB, members will contribute regular content in the form of podcasts, webinars, blog posts, surveys that highlight key directional trends in the market, presentations and 1:1s at ImpartnerCON, the company’s showcase customer channel management summit, which is now set for April 2021. Click here to sign up for the webinar.

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Zift Solutions

NOVEMBER 8, 2023

For instance, a supplier might co-host a webinar with a partner who has a niche market reach, blending their product expertise with the partner’s audience knowledge. Effective co-branding, for instance, is a stalwart of with-partner marketing. Forrester’s data serves as a testament to this transformation.

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Ecosystems Co-Alliance Channels and alliances Strategic alliances 52

Mindmatrix

JULY 25, 2024

Co-Hosted Events : Brands can team up with influencers and channel partners to host webinars, live streams, or virtual events. How Are Influencer Partnerships Different from Traditional Channel and Alliance Partnerships? An influencer marketing hub can facilitate this by providing tools and resources for seamless collaboration.

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Channels and alliances Ecosystems Co-Alliance Collaboration 59

Tackle.io

MARCH 18, 2021

In a recent webinar on The Keys to Marketplace Success in 2021 , Udi Nachmany, Vice President of Cloud Alliances at Snyk, told us: “When you’re pitching internally, a number is going to come up at some point, so you need to be ready. Remember that careful preparation goes a long way. Many software sellers are following this logic.

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Channels and alliances Co-Alliance Strategic alliances Strategic partnership 52

Jake Jorgovan

FEBRUARY 2, 2024

His ability to distill complex concepts into actionable strategies has reached over 1 million leaders worldwide through videos, webinars, and seminars. In 2018, inspired by his role as an intergenerational mentor at Airbnb, Conley co-founded Modern Elder Academy, the world's first midlife wisdom school.

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Tackle.io

NOVEMBER 30, 2020

In our recent webinar, Keys to Marketplace Success in 2021 , Don Addington of Tackle, Udi Nachmany of Snyk, and Michael Musselman of Lacework shared tips and tricks from their experiences getting started and transacting on Marketplaces. Director of Technology & Strategic Alliances at Lacework , echoed Udi’s thoughts. .

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Tackle.io

MAY 26, 2022

That’s precisely the question that Cory Schickendantz, DataStax Global Director of Cloud Ecosystems, and Teresa Letlow, StreamSets Vice President of Global Channels and Alliances, explored in a recent webinar with Sanjay Mehta, Tackle’s Chief Cloud Officer.

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Tackle.io

MAY 26, 2022

That’s precisely the question that Cory Schickendantz, DataStax Global Director of Cloud Ecosystems, and Teresa Letlow, StreamSets Vice President of Global Channels and Alliances, explored in a recent webinar with Sanjay Mehta, Tackle’s Chief Cloud Officer. Read more: Co-selling 101 for Startups: Stand Out in a Crowded Field.

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Co-Alliance Channels and alliances Engineering Ecosystems 52

Tackle.io

OCTOBER 27, 2021

Wetzler recently joined a webinar with Tackle CRO Don Addington and fellow panelist Hillorie Farace Di Villaforesta, head of cloud alliances at Dataiku. “I Myth: Cloud Providers aren’t interested in co-selling with us. But co-selling with Cloud Providers is a journey you need to plan for.

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Tackle.io

OCTOBER 27, 2021

Wetzler recently joined a webinar with Tackle CRO Don Addington and fellow panelist Hillorie Farace Di Villaforesta, head of cloud alliances at Dataiku. “I Myth: Cloud Providers aren’t interested in co-selling with us. . But co-selling with Cloud Providers is a journey you need to plan for. .

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Co-Alliance Engineering 52

Chaneltivity

APRIL 27, 2024

Understanding Global Channel Management Global channel management is about enabling, co-selling, and co-marketing with customers in international markets. As Tony Luzza , a strategic global channels and alliances sales executive, says, “In domestic markets, channel partners augment your direct sales team. The solution?

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Chaneltivity

APRIL 27, 2023

Understanding Global Channel Management Global channel management is about enabling, co-selling, and co-marketing with customers in international markets. As Tony Luzza , a strategic global channels and alliances sales executive, says, “In domestic markets, channel partners augment your direct sales team. The solution?

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Channel management Co-Alliance Channels and alliances Partnering capability and readiness 52

Zift Solutions

SEPTEMBER 27, 2022

Key Examples of To-Partner Marketing To-partner marketing activities might include all the communication required to get partners to attend a webinar, where they can learn about a suppliers new portal. For example, if its a webinar youre asking partners to join, then ensure youre inviting them three weeks out, just like you would a customer.

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Tackle.io

APRIL 27, 2021

Lots of you joining the webinar, so thanks for tuning in today. So thank you, everybody, for joining this tackle webinar today. So I head up our Strategic Alliances, notably our Technology Strategic Alliances, here at Fivetran. So today, Marketplaces sits within our alliances org. Michael Bull: Sounds good.

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Co-Alliance Channels and alliances Partnering capability and readiness Engineering 52

Mindmatrix

APRIL 1, 2024

For example, you will need an SPP for every affiliate initiative, every referral initiative, every co-sell initiative, and every value-added reseller initiative your company has or plans to launch. A strong focus on running co-marketing activities is essential for driving visibility and engagement within the ecosystem.

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Mindmatrix

MARCH 28, 2023

A pioneer of sales (direct & indirect) and marketing enablement technology, today Mindmatrix is the only company offering a fully unified platform (Bridge ) that connects and enables sales (direct & indirect), marketing, alliances and partner ecosystems.

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PLM Alliances

OCTOBER 18, 2023

Attending webinars, and workshops, or simply asking questions to experienced RevOps professionals in your network is a great way to set up a foundation for success. Some include this content library by Winning By Design, a training course by Hubspot, and communities by the Revenue Operations Alliance and the RevOps Co-op.

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Magnetrix

APRIL 7, 2022

Co-branded content - does it give you a competitive advantage? MDF & co-op marketing. Kathleen Phillips: The premier thing is you have to have alignment with how that partner makes money and whether it's co-marketing, whether it’s spiffs, whether it's bringing them leads, how do you ensure their success?

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Co-Alliance Channels and alliances Channel strategies Strategic alliances 52

Tackle.io

MARCH 23, 2022

Lauren Newby: (silence) Lauren Newby: A few seconds as I see a few more people jumping in to join us here for the webinar today. Lauren Newby: So just a quick shout out, you’ve already signed up for this webinar, but what are we talking about today? I joined Tugboat Logic as a VP of alliances and channels since early 2021.

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Tackle.io

SEPTEMBER 22, 2021

Our co-founders are from Boise, Idaho. I was in leadership roles in Sales and in International Sales, as well as Business Development & Alliances. Sanjay Mehta: I think the only thing that freaks me out, more than that image, John, is the fact that my dog is make your dog bark during the webinar. I’m Sanjay Mehta.

Channels and alliances 52

Channels and alliances Co-Alliance Partnering capability and readiness Ecosystems 52

Tackle.io

OCTOBER 27, 2021

Our co-founders are from Boise, Idaho. I was in leadership roles in Sales and in International Sales, as well as Business Development & Alliances. Sanjay Mehta: I think the only thing that freaks me out, more than that image, John, is the fact that my dog is make your dog bark during the webinar. I’m Sanjay Mehta.

Channels and alliances 52

Channels and alliances Co-Alliance Partnering capability and readiness Ecosystems 52

Zift Solutions

JULY 18, 2022

Partners seem to want to access training, create marketing campaigns or co-branded collateral, and even see and manage their pipeline and booking reports on their own schedule.” Alliance partners typically will earn commissions. This partnership combines two (or more) products or services as a solution for the end customer.

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Channels and alliances Co-Alliance Channel management Utilities 52

Zift Solutions

NOVEMBER 27, 2023

Forming strategic partnerships and alliances with technology vendors empowers MSPs to broaden their solution range and remain at the forefront of technological advancements. It’s about working together to develop solutions that meet the needs of customers and help you both achieve your business goals.

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Tackle.io

SEPTEMBER 1, 2021

Otherwise, enjoy the webinar and we’ll talk soon. And Erika knows that I hate presentations, so she always does me a solid and doesn’t make me go through slides whenever I do webinars. So, if you’re a student of Tackle webinars, you know I rarely am flipping through slides. Don Addington: Thanks, Erika.

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Channels and alliances Co-Alliance Finance Credit 52

Tackle.io

SEPTEMBER 12, 2022

I told the crew beforehand, I do these, and this is actually one of the webinars that I haven’t done this yet. But so I was on this panel down in Miami, there was a first ever conference for this group called Partnership Leaders, which is a pretty cool group, for those of you that are in Alliance’s persona on the call today.

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Tackle.io

AUGUST 31, 2022

billion in bookings were generated by co-selling with the cloud providers. And lastly, Satya this year from Microsoft at Microsoft inspire, talked about how they’ve done nearly $32 billion of cloud co-sell since they initiated their program in 2018. Thanks, Paul, and great to see you on the webinar by the way.

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Tackle.io

AUGUST 31, 2022

billion in bookings were generated by co-selling with the cloud providers. And lastly, Satya this year from Microsoft at Microsoft inspire, talked about how they’ve done nearly $32 billion of cloud co-sell since they initiated their program in 2018. Thanks, Paul, and great to see you on the webinar by the way.

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