Phoenix Consulting Group

AUGUST 25, 2020

Shortly after the 2008 Great Recession, I dusted off a white paper written in the aftermath of the dot.com implosion in 2001. Based on discussions with the alliances leaders I learned that Cisco had doubled down on their alliance strategy to buffer the impact. Half of the assets and expenses are on your partner’s books.

Ecosystems 59

Ecosystems Co-Alliance Alliance strategy Retail 59

Mindmatrix

JULY 25, 2024

Co-Hosted Events : Brands can team up with influencers and channel partners to host webinars, live streams, or virtual events. How Are Influencer Partnerships Different from Traditional Channel and Alliance Partnerships? An influencer marketing hub can facilitate this by providing tools and resources for seamless collaboration.

Channels and alliances 59

Channels and alliances Ecosystems Co-Alliance Collaboration 59

BTD Consulting

APRIL 13, 2021

This timing will ensure that you’re ready to prepare a strong, informed deal announcement and Day 1 communications (see our white paper What Goes Up… on the impact of poorly-designed deal announcements). It will also flush out any final considerations on deal price and terms before negotiations complete (see below).

Deal negotiations 52

Deal negotiations Co-Alliance Finance Government 52

Zift Solutions

SEPTEMBER 27, 2022

The primary difference is that all physical and digital assets are typically designed to be branded or co-branded by your partners. An alliance program between two suppliers that also includes direct sellers and respective channel partners could require a completely different distribution of activities.

Channels and alliances 52

Channels and alliances Co-Alliance Engineering 52

Zift Solutions

JULY 18, 2022

Partners seem to want to access training, create marketing campaigns or co-branded collateral, and even see and manage their pipeline and booking reports on their own schedule.” Alliance partners typically will earn commissions. This partnership combines two (or more) products or services as a solution for the end customer.

Channels and alliances 52

Channels and alliances Co-Alliance Channel management Utilities 52

Channel Insider

FEBRUARY 4, 2025

Partners are essential to our go-to-market strategy, and we are dedicated to providing them with the resources and support they need to thrive in the rapidly evolving DevSecOps landscape, said Ron Williams, co-founder and CEO at Kindo. We knew we would get a lot of how do I, as a partner, talk about these products and about Storj?

Mergers and acquisition activities 108

Mergers and acquisition activities Channels and alliances Co-Alliance Ecosystems 108