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Last week we presented at a conference on the principles of pitching for corporatepartnerships. It turns out that IKEA is actually the secret weapon in extracting more partnership value. Indeed, some corporates will often say ‘just send me a proposal’. The value of the partnership went from $200,000 to $ 5 million.
A more effective approach is to include the partner in some structured, facilitated discussion about the partnership. Before the COVID crisis we facilitated a discussion between a mental health charity and one of its largest partners, a health insurer. You probably have a diverse portfolio of corporate partners.
Include your partnership objectives We often see that agreements aren’t a collaborative process. When you create the partnership agreement it is the ideal time to discuss with your partner what the objectives are, and what success looks like is.
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