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It’s a challenge for charities to keep the relationship with a corporate partner fresh and engaged, especially when the partnership has been established for a while. We often talk about partnerships as a marriage, not a speed date. The corporate chose some high performing staff to attend and then blog about their experience.
It’s great for major donors but is absolutely the wrong tool for corporatepartnerships. To be successful in corporatepartnerships, you need to demonstrate the value you bring to a partnership. Case studies: Provide examples of successful collaborations. Include compelling statistics and testimonials.
If we applied a vision of utopia to corporatepartnerships, can we imagine what life would be like without an income KPI ? That sounds like heresy to most non-profit CEOs; of course you need money and surely corporates can hand over a bigger cheque than most.
It can be all too easy to find ourselves in a negative news cycle – the Cost of Living Crisis, the war in Ukraine, the Great Resignation – and imagine that corporatepartnerships success is impossible. This success came through in the event that both retailers sponsored, but also in the ongoing partnership for both parties.
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