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This article covers everything I’ve learned from working at Content Allies , one of the top B2B podcast agencies and Listen Network , the most advanced ads network for podcasts looking to grow their audience, listenership and downloads. An effective podcast marketing strategy is crucial for several reasons.
With its general availability to enterprise customers last November, organizations of all sizes are now able to take advantage of its capabilities to streamline their employee workflows and boost productivity. Microsoft 365 Copilot addresses this need by adding generative AI capabilities to its suite of products.
The Role of Collaboration in Partner Ecosystem Management Join Sugata Sanyal , CEO of ZINFI and Jay McBain , Chief Analyst at Canalys, as they discuss how channel management strategies are evolving to include new ways to collaborate with partner ecosystems. Today, every vendor has seven partners that are trusted.
Staying ahead of the competition often means finding the right partners to help scale your business. Discover the notable clients who trust these agencies to power their digital strategies, and understand why these brands have chosen them as their go-to partners. A Deep Dive into Each Top White Label Digital Marketing Agency 1.
The PRM Software Checklist In chapters one , two and three , I have talked about the definition and dynamics of a Partner Ecosystem and how to manage them. State-of-the art PRM software can ultimately provide you with the tools to personalize and customize partner engagement in a truly modular fashion.
Companies in a competitive market must adopt collaborative strategies to build scalable, outcome-driven partner ecosystems. A strong partner ecosystem helps businesses access external expertise, grow their market reach, and create innovative solutions together. Companies that build strong partner networks can grow faster.
ZINFIs Industry-Leading PRM Platform Now Has Automated Onboarding and Advanced Learning Management Capabilities Pleasanton, CA July 23, 2020 ZINFI Technologies, Inc. , ZINFIs Industry-Leading PRM Platform Now Has Automated Onboarding and Advanced Learning Management Capabilities Pleasanton, CA July 23, 2020 ZINFI Technologies, Inc. ,
Channel Management Organizations Can Now Offer Advanced Learning Management System (LMS) to Their Partner Networks That Is Compliant with SCORM, xAPI, cmi5 and AICC Standards Pleasanton, CA December 12, 2019 ZINFI Technologies, Inc., These standards-compliant materials can be delivered online via browser-agnostic technology.
ZINFIs Industry-Leading Unified Partner Management Platform Will Now Also Be Available on Microsoft Azure, Further Enhancing Platform Security, Scalability and Availability Pleasanton, CA May 5, 2020 ZINFI Technologies, Inc. , In the event of natural calamities or similar disasters, backup will instantly switch to alternate locations.
At some point in every partner leader’s career, they’re tasked with purchasing and implementing “the best partner portal” for their organization. After all, your partner portal sits at the heart of your program — it’s where partners learn about your product, get certified to sell it, work leads, and send deals your way.
ZINFI customers can now connect to Salesforce Lightning Ready modules from ZINFIs Unified Partner Management platform via ZINFIs UPM SaaS application Pleasanton, CA, January 18, 2018 ZINFI Technologies, Inc., Built on the Salesforce Platform, the ZINFI UPM SaaS application is currently available on the AppExchange here.
Learn How to Drive Lead Generation Through Your Channel Via Multi-Partner Demand Generation Pleasanton, CA November 13, 2018 ZINFI Technologies, Inc. , a company leading the definition and creation of Unified Partner Management (UPM) solutions, and special guest SiriusDecisions, Inc.,
Easy access to branded content from the Genesys partner network portal, powered by ZINFI technology, eases the burden of creating effective email campaigns to educate customers Pleasanton, CA April 09, 2019 ZINFI Technologies, Inc. , The campaign tools are all pre-loaded with the Genesys corporate content and style built in.
a company leading the definition and creation of Unified Partner Management (UPM) solutions, today announced that NEC Corporation of America (NEC) partner Entel Systems, Inc. has been using the ZINFI partner portal for two years to dramatically streamline its email marketing programs touting NECs unified communications solutions.
Partner Portal Automates Campaign Workflow with Turnkey Content, Automated Execution, Performance Monitoring and More Pleasanton, CA March 12, 2019 ZINFI Technologies, Inc. , The partner portal offers a wealth of ready-to-use content from the OEM that can easily be co-branded and customized for specific regions and markets.
Web-based portal provides Genesys partners with ready-to-use, co-brandable, customizable campaigns and other marketing assets to automate email blasts and social syndication Pleasanton, CA May 7, 2019 ZINFI Technologies, Inc. , The partner portal is very powerful, and you are able to achieve formidable goals with it.
Businesses seeking to collaborate with the DoD must attain a compliance rating at one of three levels and adhere to its guidelines and best practices. Mandatory for DoD contractors, subcontractors, and supply chain partners. All contractors, subcontractors, and their supply chain partners working with the U.S. government.
Introduction: Partner relationship management (PRM) software is essential for businesses that rely on partnerships to drive revenue growth and achieve their business goals. Partner relationships are a critical component of modern business success. Partner Recruitment.
As businesses rethink their partner relationship management (PRM) strategies, they are shifting workloads to private cloud for cost, compliance, and security advantages. This discussion explores how enterprises are adapting their partner networks for AI-driven growth and operational efficiency.
Original equipment manufacturers (OEMs) are partnering with telematics service providers (TSPs) to drive innovations such as truck electrification , edge computing , video telematics , and intuitive decision-making technology. Competitive Edge for OEMs Collaborating with tech startups can unlock new possibilities. Ready to Dive Deeper?
a company leading the definition and creation of Unified Partner Management (UPM) solutions, today announced that they will be releasing the speaking sessions from the Silicon Valley Best Practice Symposium Video that they hosted in Palo Alto on October 26th, 2017. We often joke that the channel space is the PhD of the marketing space.
Channel marketing is more complex than other marketing efforts because you must simultaneously market to your partners – often through multiple layers of distribution – and through your partners to end customers. Rock-Solid Onboarding : You need to include partner marketing in your onboarding process.
adding even more robust capabilities to the industry’s first fully integrated influencer platform. Enjoy standardized partner information slideouts across the platform, ensuring a consistent and streamlined experience as you navigate different pages. This feature simplifies the product gifting process and enhances collaborations.
You may need to update leadership on how things have evolved since the early days of affiliate marketing or demonstrate how and why the modern partnership economy is collaborative, mutual, and transparent. Download your free ebook copy and tap into the modern partnership economy to drive success. But how do we achieve this?
Payment terms play a pivotal role in retaining partners and enhancing performance outcomes. So, the goal is to create a mutually beneficial partnership where your partners feel valued for their time and expertise as content creators. But, how you compensate creators can significantly impact the success of your collaboration.
Download: Seven ways to pay influencers tod ay and tomorrow Learn all about structuring influencer payments, which kind is best for you, and how to be ready for the future of influencer campaigns. At the same time, marketers need to take a more individualized approach across their network of influencer partners.
According to McKinsey, 58% of organisations embedded at least one AI capability into a process or product (Cam, 2019). By integrating AI into business holistically across an organisation, it gains the potential to create competitive advantages and strengthen organisational innovation capabilities (Cockburn et al., Fountaine et al.
Learn all about the ways to structure influencer payments, which kind is best for you, and how to be ready for the future of influencer campaigns. Download our free eBook ] : 7 ways to pay influencers today and tomorrow. At the same time, marketers need to take a more individualized approach across their network of influencer partners.
Download our Project Management Field Guide to find out. Common examples occur within operational, learning and growth, and capability perspectives. When you can confidently address all the above items, you’re ready to move on to the execution stage. Are your projects linked to your strategy? Should they be? Project Execution.
Then, it discusses reasons and pre-requisites for collaboration in ecosystems. Adner (2017) defines an ecosystem as “the alignment structure of the multilateral set of partners that need to interact for a focal value proposition to materialize”. Reasons for SMEs’ Ecosystem Collaboration. The article is structured as follows.
I’m truly thankful for the chance to collaborate with such a talented team of over 1,000 impact.com colleagues spread across several offices around the world — from New York to Cape Town to Tokyo. Buyers want to learn about a brand from other people and hear directly from other customers when evaluating products and services.
Ready to outmaneuver your rivals? Look to your partners to develop innovative new ways to tap into your known target audience and find promotion angles that you haven’t seen with your partner’s target audience. Software integrations: Ticketmaster partners with Spotify to show upcoming concerts by their favorite artists.
million downloads. Terry is the COO and co-founder of JCG Consulting Group LLC which partners with executives and organizations to align strategy, people, and processes to optimize the human experience and sustain peak business performance. Zia Manji is a Director and Senior Client Partner. 30: Zia Manji.
For instance, collaboration between value drivers provides more effectiveness or complementarities that bring benefit when supported by novel design (Amit & Zott, 2010). The company believes that partnering with vendors will create more opportunities for offering their network-as-a-service indoors.
Download our Project Management Field Guide to find out. Common examples occur within operational, learning and growth, and capability perspectives. When you can confidently address all the above items, you’re ready to move on to the execution stage. Are your projects linked to your strategy? Should they be? Project Execution.
Thus, you should see them as your partners rather than complete replacements for human writers. With this capability, you have an advantage in content creation, generating highly targeted blog posts or product descriptions designed precisely around common queries from potential customers directly relating to their needs.
The usual focus is thus on communicating the ways to reconfigure resources owned by external partners and other preferred stakeholders for the sake of maximizing value captured by a focal company and its customers. PDF: Download this article as PDF. However, the reality faced by new companies committed to scaling is quite different.
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