This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Similar Size, Culture, and Experience: Partners tend to work best when they have the similarity of size, culture, and experience. If you have access to a vast number of decision-makers, you want to find partners with similar reach. Take some time to envision your ideal target partner. What target do partners stand out?
Meanwhile, my hubby - who shares my aversion to finance - is currently buried in a sea of receipts, muttering as he prepares for year-end! Collaboration is just as crucial. I dislike the financial side of running a business, so I rely on a great team to handle it while I focus on creating processes that empower others.
However, to address their customers’ growing need for holistic solutions, organizations are now developing ecosystems comprised of collaborativepartners who work together to deliver a unified solution. For example, a sudden drop in a partner's sales or customer satisfaction could indicate a need for intervention.
Vendors, however, must rise to the occasion and figure out how to tie MDF disbursement to quantifiable metrics that show finance teams why its worth making the investment. When a partner program is unable to demonstrate results and ROI from MDF activities, says GoTo’s Van Dover, it can often lead to decreased funding.
Here are some key takeaways: Accounting: Accounting is a critical piece of the puzzle, says Greg Plum , Principal, Americas-East for PartnerReady. Legal, finance, product support and customer service each play an important role! And its not just about partner acquisition.
And yes, it’s okay to rethink the investment in the partner after the contract signature it’s always better to stop a loss leader than plow ahead, hoping the partnership results in revenue that all signs show won’t appear. How often will partners need to get retrained or recertified?
We organize all of the trending information in your field so you don't have to. Join 61,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content