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Well, if Rome is the glorious city of corporate partnership success - complete with thriving, well-funded programs, transformative collaborations, and the occasional celebratory gelato - then there are indeed many ways to get there. You’ve heard the saying all roads lead to Rome , right?
Just as communities band together during bushfires or floods, non profits must forge stronger networks and collaborations - with donors, corporates, and each other - to build resilience. Lessons from Nature Australia’s climatic unpredictability serves as a fitting metaphor for the non profit sector’s current predicament.
The newly recruited corporate partners have made a significant and upfront investment to demonstrate their commitment to driving collaborative social change. To date it has produced two partnerships with additional partnership discussions in motion. More about Bully Zero here.
We’ve separated them for the purposes of explaining in each purse (next week’s blog) but in reality, within some companies, there is a blurring of the purse boundaries, or a collaboration between them – sometimes all four.
That’s an exciting shift in perspective and represents an enormous opportunity for a growth in cross sector collaboration and in particular, corporate-cause partnerships. Charities are no longer just the caring sector, but a powerful ally to help companies meet consumer demand.
Similar Size, Culture, and Experience: Partners tend to work best when they have the similarity of size, culture, and experience. If you have access to a vast number of decision-makers, you want to find partners with similar reach. Take some time to envision your ideal target partner. What target do partners stand out?
A Collaboration, Big Picture Thinking, Risk Embracing approach is in their DNA. Successful corporates and brands have a positive, can-do attitude, and innovation inevitably flows. This is often called Abundance Thinking or the Abundance Mindset. There’s a whole world of psychology behind this, and it’s fascinating.
CollaborationCollaboration derives again from the Latin word ‘collaborare’ which is formed from the prefix ‘com’ meaning ‘together’ and the verb ‘laborare’ meaning to work. Not bad , just different. The concept transcends cooperation but implies shared and mutual benefit.
Despite the lockdown limits imposed in Victoria and other states, we’ve still been able to maintain connection and collaboration with the help of platforms like Zoom, Teams, Trello and more. Technology gets a special mention here also. This has made it possible for our students (and us!)
Every day, I speak to non-profits and social enterprises that tell me the same thing: " Without corporate partners, we simply don’t have the funding or resources to achieve our mission." They know that collaboration with businesses could be the key to sustainability, growth, and impact. This hesitation comes at a cost.
In part 1 ( read here ) I explained the difference between the words Philanthropy and Capitalism, Collaboration and Partnership, all Greek words popularised by the Romans. Philanthropy means ‘love of mankind’, capitalism means ‘an economic system controlled by private owners for profit’ Quite different.
With environmental protection being in the top two most motivating causes, the partnership forged between Little Giant (one of Fourth Wave Wine’s most popular South Australian wines) and support for the wombat rescue and rehabilitation services at WIRES is the type of collaboration Australians are wanting.
In year two, the campaign evolved and rebel mobilised their retail partners including Nike and Adidas, to help raise funds. In collaboration with rebel partners and significant customer donations, rebel was able to generate almost $650,000. rebel ran an in-store activation with $1 per product going to Lifeline.
However, to address their customers’ growing need for holistic solutions, organizations are now developing ecosystems comprised of collaborativepartners who work together to deliver a unified solution. For example, a sudden drop in a partner's sales or customer satisfaction could indicate a need for intervention.
Collaboration is just as crucial. Post-COVID, some non-profits lost talented corporate partnership staff because they insisted on rigid ‘work in the office full-time’ rules. Flexibility could’ve saved them huge costs in recruitment and lost productivity.
The Mum’s Sause product was developed by Coles in 2019, in collaboration with the team at Hospitals United for Sick Kids. Money generated in each state through sales of Mum’s Sause, goes directly back to fund areas of greatest need prioritised by the state-based hospital.
The top challenge with working from home has been social isolation (44%), followed by blurring of work and home boundaries (33%) and missed opportunities for collaboration (30%).
We all know the best conversations happen at the water cooler or the bar, fostering new connections and collaborations. It’s a chance to meet peers, subject matter experts and it’ll spark new ideas. Advancement Changemakers rarely join a non-profit with a view to becoming the CEO.
Aside from the hundreds of millions of dollars invested in pink-saturated marketing and 100+ brand collaborations to create hype, why did this movie, starring a 64-year-old doll, create such a buzz?
A business partnership is a little like a marriage – there is usually a common purpose, shared values, collaboration, and mutual benefit. All partnerships work well when each partner brings something of value to the other. And a whole lotta love.
Companies and brands often collaborate in this way, think Uber & Spotify, McDonalds & Coca Cola, Lego & Disney. This is sometimes called Co-branding. The word ‘alignment’ refers to public visibility, but it also means that there IS alignment between the two.
That is the point where you can start thinking about scaling and extending your sales motion through partners. The Only Partner-Ready Checklist You Need. Gary and I have developed a Partner-ready checklist to help evaluate a company’s readiness to partner.
” As someone who, in collaboration with experts, has developed the only rigorous process for valuing a non-profit’s brand, in Australia and New Zealand, I felt this criticism was pointed at me and my tool. I developed a brand valuation tool in collaboration with media and branding experts.
The way companies build and manage partnerships is evolvingdriven by new technologies, shifting business models, and the increasing need for structured, strategic collaboration, said Caragol. Boost Partner Recruitment Success Rates: Refine recruitment strategies using predictive modeling to identify and attract high-potential partners.
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