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SOME Roads Lead to Corporate Partnerships

Be Partner Ready

Well, if Rome is the glorious city of corporate partnership success - complete with thriving, well-funded programs, transformative collaborations, and the occasional celebratory gelato - then there are indeed many ways to get there. You’ve heard the saying all roads lead to Rome , right?

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Weathering the Storm: Navigating and adapting for uncertain times

Be Partner Ready

Just as communities band together during bushfires or floods, non profits must forge stronger networks and collaborations - with donors, corporates, and each other - to build resilience. Lessons from Nature Australia’s climatic unpredictability serves as a fitting metaphor for the non profit sector’s current predicament.

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ZERO TO HERO FOR BULLY ZERO

Be Partner Ready

The newly recruited corporate partners have made a significant and upfront investment to demonstrate their commitment to driving collaborative social change. To date it has produced two partnerships with additional partnership discussions in motion. More about Bully Zero here.

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WHO PULLS THE CORPORATE PURSE STRINGS?

Be Partner Ready

We’ve separated them for the purposes of explaining in each purse (next week’s blog) but in reality, within some companies, there is a blurring of the purse boundaries, or a collaboration between them – sometimes all four.

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CRUSADING CONSUMERS EMERGE FROM LOCKDOWN CHAMPIONING CHARITY

Be Partner Ready

That’s an exciting shift in perspective and represents an enormous opportunity for a growth in cross sector collaboration and in particular, corporate-cause partnerships. Charities are no longer just the caring sector, but a powerful ally to help companies meet consumer demand.

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Identifying Your Target Partner and Defining The Value Exchange

CoSell

Similar Size, Culture, and Experience: Partners tend to work best when they have the similarity of size, culture, and experience. If you have access to a vast number of decision-makers, you want to find partners with similar reach. Take some time to envision your ideal target partner. What target do partners stand out?

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ABUNDANCE MINDSET

Be Partner Ready

A Collaboration, Big Picture Thinking, Risk Embracing approach is in their DNA. Successful corporates and brands have a positive, can-do attitude, and innovation inevitably flows. This is often called Abundance Thinking or the Abundance Mindset. There’s a whole world of psychology behind this, and it’s fascinating.