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Envisioning A Target Partner When you think of an ideal partner, what comes to mind? Instead of igniting conflict, fear, or competition, each partner sees a mutual benefit. Clear Role: Each partner has a clear role in the partnership. Clear Role: Each partner has a clear role in the partnership.
However, to address their customers’ growing need for holistic solutions, organizations are now developing ecosystems comprised of collaborativepartners who work together to deliver a unified solution. Just as the way the vendor-partner relationship is evolving, so must the way vendors measure success and reward partners.
Theresa Caragol, the CEO of AchieveUnite and longtime thought leader on channel partner strategy, spoke with Channel Insider to share how the acquisition addresses market needs and reflects the changing channel landscape. R&A describes itself as Silicon Valleys premier channel consulting firm.
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