What To Look for In a Collaboration Partnership Manager?
CoSell
AUGUST 28, 2021
A successful collaboration partnership manager is ….
Why it’s great to be a partnership manager in 2022
Stellar Partnerships
JANUARY 24, 2022
Corporate partnerships are at a tipping point in Australia and around the world. As a partnership manager you have the ability to influence and enable companies to demonstrate how they create social good, rather than just talk about it. Can you seize this shift and think about how your partnership can benefit all of society?
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6 power moves to ace your role as a partnerships manager
Impact
AUGUST 21, 2023
Partnerships success stories like Rugs Direct growing revenue by 600 percent year-over-year or Skyscanner increasing travel bookings by 77 percent prove why partnerships continue to gain popularity as a revenue-generating channel. Discover the skills and strategies needed to thrive as a partnership manager.
Malaysia’s top automotive accessories brand,TRAPO, teamed up with the world’s leading partnership management platform, impact.com, to boost its digital-push in the market
Impact
JANUARY 16, 2024
Kuala Lumpur, 16 January 2023 – TRAPO, the leading automotive accessories brand in Malaysia, today announced its collaboration with impact.com, the world’s leading partnership management platform. At TRAPO, we firmly believe that this stands as a cornerstone for the unprecedented growth of our business and brand.
PARTNERSHIP AND PHILANTHROPY: LET’S DIFFERENTIATE THEM ONCE AND FOR ALL: PART 2
Be Partner Ready
MAY 6, 2024
In part 1 ( read here ) I explained the difference between the words Philanthropy and Capitalism, Collaboration and Partnership, all Greek words popularised by the Romans. Clearly, it’s important for income generators (fundraisers/corporate partnership managers/BDMs) to know the difference. The result?
How to overcome the biggest barriers in partnership management
Remarkable Partnerships
APRIL 11, 2022
Difficult conversations are bound to occur in even the most collaborative and authentic of partnerships. If you want to gain more experience in partnership planning, delivering and growth, then check out our Partnerships Growth Crash Course. Handling difficult conversations. Find out more here.
How to use a partnership management platform to build strong relationships with your SaaS partners
Impact
NOVEMBER 1, 2022
A partnership management platform can help you achieve this outcome. . You’ll also find an option to identify partners by content based on search rankings to ensure optimal collaboration. The post How to use a partnership management platform to build strong relationships with your SaaS partners appeared first on impact.com.
impact.com Announces Fully Integrated Influencer and Creator Partnership Management Platform, Empowering Brands and Creators to Discover, Create and Manage Long-Term, Productive Partnerships
Impact
JULY 11, 2023
Technology allows advertisers to run full-funnel influencer campaigns effectively and efficiently, and helps creators seek out best-fit brands, saving time and managing collaborations in one place. The two-sided nature of the platform also allows creators to seek out brand collaborations. Yovanno, CEO at impact.com.
Building bridges, not walls
Stellar Partnerships
JULY 31, 2023
I wish there were more partnership managers in our world. Individuals, like you, who possess the unique ability to bridge gaps, unite polarising forces and drive collective change (and partnerships) for good. Partnership managers can bring opposing teams together under a shared purpose. We need more of this.
Why a scarcity mindset is killing growth
Stellar Partnerships
OCTOBER 8, 2023
If you’re looking for a societal shift, you want collaborations that create long term solutions. If you think about impact, not scarcity, you’ll be open to innovation and tap into the creativity that comes with corporate collaboration. The post Why a scarcity mindset is killing growth appeared first on Stellar Partnerships.
3 secrets of successful organisations
Stellar Partnerships
OCTOBER 1, 2023
Continuity is important, especially in relationship management roles, as it allows partnership managers to build trust and connection with corporate partners. Think of your partnerships team. For partnership managers, how often do you hang out with your program or services people? Probably not often.
Opposition or allies? Managing your internal stakeholders
Stellar Partnerships
AUGUST 7, 2022
You can build more clarity by sharing latest news with your colleagues, making your pipeline and corporate targets transparent for everyone and sharing partnership successes. Collaboration. Great solutions and innovative ideas come from collaboration. The key to collaboration is communication.
Affilired and impact.com Propel Industry Forward with Strategic Alliance to Transform Travel Experiences
Impact
APRIL 17, 2024
Singapore, 17 April 2024 – A prominent travel marketing agency, Affilired, and the world’s leading partnership management platform, impact.com, have joined forces to provide travel and hospitality brands in Southeast Asia with a powerful solution for affiliate marketing success.
Myth busting in corporate partnerships
Stellar Partnerships
NOVEMBER 16, 2020
Too many times I’ve seen partnership managers told to ‘contact Apple for some free iPads’ or ‘call Qantas and ask for free flights’. It’s not the best use of a partnership manager to scrounge free stuff. My need is your emergency. Your funding shortfall is not a matter of urgency for a corporate.
impact.com to Power New Offers Across Google Surfaces, Providing Merchants with a Simplified Way to Share Discounts, Helping Consumers Find Relevant Deals and Discounts
Impact
FEBRUARY 7, 2023
As part of this collaboration, impact.com will provide U.S. This new integration is an extension of impact.com’s existing strategic collaboration with Google Pay, which currently leverage’s impact.com’s Single Unique Promo Code (SUPC) technology.
Lighting the fire: leadership for corporate partnership success
Stellar Partnerships
MAY 16, 2021
The gap between your current state and the future ambition is where you invite the corporate partner to collaborate on the journey. Build a system to sustain a partnership. You’ve hired some great partnership managers and they are bringing in new opportunities.
Top 16 Influencer Databases to Boost Your Campaigns in 2024
Jake Jorgovan
MAY 1, 2024
HypeAuditor : Focused on authenticity, HypeAuditor offers advanced audience analytics and a comprehensive database that helps brands avoid influencer fraud and ensure effective collaborations. Businesses seeking an all-in-one platform for influencer discovery, collaboration, and campaign management. Who Is Storyclash For?
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??PUMA Thailand chooses impact.com and Lodestar Marketing to launch and manage their affiliate and partnerships program
Impact
MAY 21, 2023
As part of maximising its online footprint, PUMA, through its partner agency Lodestar Marketing, collaborates with impact.com – a global leader in partnership automation — to run its affiliate and partnerships program in Thailand. said Antoine Gross, General Manager, Southeast Asia, impact.com.
Pros and cons of corporate-matched giving
Stellar Partnerships
SEPTEMBER 24, 2023
The longer-term value of a corporate partnership is in growing the relationship, not settling for a series of one-off donations. With a deeper relationship comes trust collaboration and innovation- from which great financial commitment usually flows. Timing is another major issue.
impact.com Caps Strong 2023 with Market Expansion, Client Growth, and Leading Technology Innovations, Sets New ‘Partnership Economy’ Standards for Brands and Agencies
Impact
DECEMBER 5, 2023
5, 2023 — impact.com , the world’s leading partnership management platform, announced today its 2023 company growth and strong performance, driven by client and agency partner growth, return on strategic business investments, new integrations, and product innovation and development.
Inspiring community through partnerships with Zero Co Founder Mike Smith
Impact
MARCH 23, 2023
Key takeaways Brands can promote their values and build lasting communities through purposeful partnerships. The right partnership management platform with innovative tools and features helps power community building. Case study Zero Co increases month-on-month revenue growth by 27% with better partnership management.
Channel Partnerships Evolution: Navigating in the Tech Sector
Mindmatrix
MARCH 4, 2024
Before we dive deep, let’s first understand channel partnerships. What is meant by channel partnerships? Channel partnership management aims to manage a customer relations relationship with other vendors and third parties that help deliver their products into customers hands.
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How influencer couple brand partnerships can amplify your reach
Impact
NOVEMBER 29, 2023
These pairs also create collaborative content that resonates with their followers. Creative hashtags provide the connective tissue between collaborative posts to increase their reach and get your brand noticed by new audiences. Talent agents work with influencers to connect them with brands looking for partnerships.
Content commerce strategy: how publishers and brands can use automation to build a new revenue channel
Impact
JULY 4, 2022
A survey conducted between impact.com and FORTUNE Brand Studio found that commerce content partnerships yield impressive results: 45 percent of publishers see higher total revenue 41 percent of publishers improved cash flow 34 percent of publishers increased their profit margins. Connect with advertisers using a partnerships platform.
Kindling the spark of innovation in partnerships
Stellar Partnerships
APRIL 5, 2021
If your non-profit organisation wants to grow, then you’ll need to put a spark back into the partnership. Partnership managers often feel pressure to come up with the ideas by themselves, as part of good account management. Importantly, we included staff from a range of different departments in each organisation.
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How to start a partnership marketing program
Impact
AUGUST 5, 2022
You may need to update leadership on how things have evolved since the early days of affiliate marketing or demonstrate how and why the modern partnership economy is collaborative, mutual, and transparent. Did you know high-maturity partnership programs contribute 28 percent of overall company revenues?
How to build a successful B2B affiliate marketing program: Tips from industry experts
Impact
DECEMBER 1, 2023
Listen here Keemia Ferasat, Manager of Global Affiliate Marketing & Partnerships at Microsoft 365 Tye DeGrange, C EO of Round Barn Labs Zoe Mackay , Strategic Partnership Manager at Technology Advice Key takeaways from this blog The three key players in B2B affiliate marketing are the brand, agency, and affiliate.
Affiliate marketing for the travel industry: 3 key considerations when building your program
Impact
NOVEMBER 9, 2022
Affiliate marketing entails collaborative, mutually beneficial relationships with brands, businesses, individuals, and communities. Take flight with the right partnership management platform. Fasten your seatbelt: Three factors to consider for success in the travel vertical. Discover more.
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iStyle.id and impact.com Join Forces to Enhance Affiliate and Influencer Marketing Capabilities in Indonesia
Impact
JUNE 6, 2023
June 06, 2023 — iStyle.id, a prominent Korean product e-commerce platform in Indonesia, today announced its partnership with impact.com, the world’s leading partnership management platform. is looking to expand beyond its existing partnerships with online deals and price comparison websites.
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5 personalized outreach tactics to bulletproof your influencer partnerships
Impact
APRIL 12, 2024
No one wants to be in a one-sided partnership. Team-ups work best when both sides are on the same page and feel motivated to hit their goals—especially if you’re a brand collaborating with several influencers. Generic messages and offers fade into obscurity when influencers choose brand collaborations.
Top 15 Instagram Marketing Agencies for 2023
Jake Jorgovan
JUNE 16, 2023
Influencer partnerships and collaboration Influencer marketing is a powerful tool on Instagram. Agencies have established relationships with a network of influencers across various niches and can connect businesses with the right influencers for collaborations.
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How Pangolia delivers value to pet owners with partnerships: A Q&A
Impact
DECEMBER 9, 2022
We also have Cait Sweeney, our Affiliate Partnerships Manager. She’s always happy to talk about forming great partnerships with brands that can help our audience. Cris: Tell us about the history of the partnership channel at Pangolia. We’re working and managing hundreds of brands simultaneously.
Marketing is hard: Meet modern-day challenges, improve the customer experience, and drive ROI with partnerships
Impact
MARCH 26, 2024
The types of partnerships were predominantly with media publishers, affiliates, and influencers. Collaborations with content creators provide deeper connections Collaborations empower brands to address the marketing challenges in today’s landscape.
Overcoming the Hurdles of a Federated Model
Stellar Partnerships
APRIL 26, 2021
If you’re going after a national partnership you need everyone at the table, communicating often and sharing expertise and insights. You may have partnership managers in each state who manage local relationships, but you need a collaborative approach to a large corporate with national reach.
impact.com Launches New Global Agency Partner Program, Helping Agency Partners Grow, Drive More Value for Customers
Impact
OCTOBER 25, 2022
25, 2022 – impact.com, the world’s leading partnership management platform, announced today the launch of its new Agency Partner Program, a global program offering dozens of benefits designed to deepen the company’s relationship with its most valued agency partners. . NEW YORK – Oct.
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How publishers can become partnership experts with PXA and impact.com’s new certification training
Impact
OCTOBER 25, 2022
The Partnerships Experience Academy (PXA) offers in-depth training to ensure you take full advantage of impact.com’s partnership management platform. The expert-level Product Training for Partners certification covers ways for publishers to find compatible brands and optimize their partnerships quickly. .
Maximizing Partnerships in 2024: 3 Strategies for Success
Mindmatrix
MARCH 12, 2024
Integrate Marketing Capabilities into Partner Portals Partner portals serve as indispensable hubs for collaboration and resource access. By adopting these strategies, businesses can navigate the complexities of partnership management in 2024 and capitalize on growth opportunities in a rapidly evolving landscape.
Gain new affiliate revenue opportunities with the new Squarespace and impact.com integration
Impact
JANUARY 11, 2024
Squarespace customers can now explore more opportunities for growth thanks to a new integration with impact.com’s partnership management platform. How will a partnership management platform make the affiliate process easier? Even if a business experiences a fraction of that, it would be a significant gain.
impact.com Continues Momentum in the First Quarter Fueled by Client Growth, New Product Offerings, and Leading Partnership Events
Impact
MAY 23, 2023
We believe that with our continued focus on investing in and delivering the innovation that our customers value and expect from impact.com, we will continue to drive the industry forward and both inspire and execute on our clients’ modern partnerships strategies.”
Maximizing Channel Ecosystem Effectiveness: 3 Tried and Tested Strategies for Growth
Mindmatrix
APRIL 4, 2024
From the initial recruitment phase to ongoing partnership management, clear communication regarding payout structures and potential earnings is essential. By consolidating various marketing functions into a single platform or portal, organizations can streamline partner enablement, enhance collaboration, and drive measurable results.
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Mindshare APAC deepens their relationship with impact.com to continue developing the affiliate and partnerships industry in APAC
Impact
MARCH 22, 2023
SINGAPORE—21 March, 2023 — Mindshare APAC (a division of the WPP group), a full-service media agency with a highly specialised global affiliate and partnerships unit, has strengthened its strategic partnership with impact.com, the world’s leading partnership management platform driving partnerships for more than 2,500 brands.
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Why did we become corporate fundraisers?
Remarkable Partnerships
AUGUST 3, 2022
Denise Cranston, Partnerships Manager, Remarkable Partnerships. If you are inspired by the reasons we became corporate fundraisers listed, we recommend you check out our Introduction to Corporate Partnerships course – helping you kickstart your corporate partnerships career. Laura Swan, Partnerships Manager.
Five lessons from five account management wins
Remarkable Partnerships
APRIL 26, 2022
As such, in this blog we share five examples – and the lessons they teach us – to demonstrate that there has never been a better time for corporate partnerships. Libby Kaluna, Senior Partnerships Manager at Acorns Children’s Hospice, shares the importance of knowing when an opportunity is too good to let go. Be tenacious.
Partnerships with a purpose: 10 brands that inspire change
Impact
JANUARY 17, 2023
Finding, managing, and motivating the right partners without a partnership management platform such as impact.com became tedious. To get customers excited about its cause and product, Corkcicle turned to partnerships. However, reaching this niche audience required the team to recruit partners specializing in this topic.
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