Zift Solutions

JUNE 26, 2023

Channel incentive programs should incentivize roles beyond partner salespeople. Channel Incentive programs should incentivize pre-sale and post-sale activities. An effective channel incentives program is a core element of a thriving partner ecosystem and ensures high-quality channel management.

Successful channels 52

Successful channels Ecosystems Channel management Channel strategies 52

Mindmatrix

AUGUST 29, 2024

As companies vie for dominance in each market segment of their respective industries, leveraging channel partnerships can offer significant advantages, such as accessing new customer segments, enhancing product offerings, and optimizing resource utilization. These partnerships are usually long-term and involve significant collaboration.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Retail 52

PLM Alliances

APRIL 15, 2023

We'll explore various subtopics, including channel strategy development, partner recruitment, and onboarding, channel sales performance optimization, and more. By mastering these concepts, you'll be well-equipped to build and maintain a successful channel management strategy.

Channel strategies 52

Channel strategies Channel management Successful channels Collaboration 52

Mindmatrix

JUNE 6, 2024

Co-Marketing and Co-Branding Collaborating with channel partners on marketing efforts can amplify the impact. Co-marketing and co-branding initiatives can include joint promotions, shared advertising campaigns, and collaborative events. Training Programs : Regular workshops, webinars, and e-learning modules.

Conflict resolution and communication 45

Conflict resolution and communication Retail Channel strategies Successful channels 45

Mindmatrix

AUGUST 14, 2024

From managing partner relationships to ensuring consistent branding and messaging, companies face numerous obstacles that can impede success successful channel marketing strategy. In this blog post, we’ll explore the most common challenges in B2B channel marketing and offer strategies to overcome them.

Channel management 52

Channel management Utilities Legal Collaboration 52

Impartner

MAY 4, 2020

The Spur Group’s Managing Director, Dan Overgaag, and channel management technology giant Impartner’s CMO, Kerry Desberg, discusses how to create that magical combination of digital and human touch to build partner relationships and to create successful channel programs.

Channel management 52

Channel management Successful channels Utilities Ecosystems 52

Zift Solutions

JUNE 16, 2021

Successful channel marketing doesn’t just happen. Channel marketing is more complex than other marketing efforts because you must simultaneously market to your partners – often through multiple layers of distribution – and through your partners to end customers.

Partnering capability and readiness 52

Partnering capability and readiness Ecosystems Successful channels Sales leadership 52