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Successfulchannel marketing doesn’t just happen. Channel marketing is more complex than other marketing efforts because you must simultaneously market to your partners – often through multiple layers of distribution – and through your partners to end customers.
You download one whitepaper, and boom, theres someone in your inbox asking you if youd like to learn more about their software or theres someone calling you up to chat about your CRM needs. Brian Wichinski at Cloudian shares, We have traditional BDRs who work collaboratively with our field sales counterparts.
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