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Why Your Go-To-Market Strategy Matters

PLM Alliances

Your data is only as useful as your ability to understand and communicate it. You must create, document, and communicate a consolidated messaging framework to the entire team, Build out your journeys. Many companies think hard about how to engage customers (and partners) as part of a sales funnel.

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Hiring Sales Leaders? Avoid These 5 Expensive Hiring Mistakes

Jake Jorgovan

A poor sales leadership hire can demoralize an entire team, causing top performers to doubt the direction of the company or feel under-supported in their roles. Moreover, recent industry data shows that the average tenure of a sales leader in fast-growing companies is under 18 months. These costs are not purely monetary.