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StrategicAlliance : Co-selling with partners creates a strategicalliance where each party brings unique value propositions, customer networks, and market expertise. Effective lead sharing requires clear communication and understanding of each partner’s ideal customer profile.
These marketplaces facilitated more accessible access to resources, streamlined communication, and provided new opportunities for collaboration, significantly impacting the dynamics of partner relationships. In addition to traditional trade conflicts, 2024 might witness increased cyber and kinetic confrontations.
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Conflict resolution and communication 
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