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Corporatepartnerships can deliver incredible results, but they do come with risks. Its best to be prepared for the four main risks that can derail a partnership. The example of Hooters showed that every non-profit needs to consider its core values and whether the partnership is a good fit. Misalignment of values.
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Many of you have new corporatepartnerships on your wish list for 2024. But nobody is born with a natural talent for corporatepartnerships: it’s a skill that must be nurtured over time. If you’re building your partnership skills, seek out the right coaches, mentors or experts. Yes, Coles, I’m looking at you!
Non-profits put together a corporate brochure and send it out like a mass market direct mail to corporates. Corporatepartnerships are not a numbers game, like regular giving with a bigger cheque. Our corporate clients tell us often about the unsolicited approaches that land in their inbox every week.
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