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Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

How can you embed VARs into your channel partnerships strategy and maximise sales growth with them? These partnerships enable technology companies to cover the broader market, penetrate new market segments, and capitalize on emerging opportunities by tapping into the extensive networks and domain knowledge of system integrators.

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From affiliate networks to modern partnerships — an evolution in the works

Impact

So it’s a very convenient, very integrated partnership that seems normal to a Spotify subscriber. So how do we start doing partnerships? You guys need to say, What do partnerships mean to our company? What is this partnership strategy going to look like? What does work for them are partnerships.

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