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What can F1 teach corporate partnerships?

Remarkable Partnerships

With the new season of Formula One beginning this Friday, we were reflecting on the ways that the world of corporate-charity partnerships is similar to the world of the race-track. We’ve come together to share the five key lessons Formula One can teach us about corporate partnerships. Brakes, engine, tyres fail.

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Measuring Up

Stellar Partnerships

That can be weekend cycling rides or partnership success. Progress in corporate partnerships is a tricky thing to measure but needs careful attention. Unfortunately, corporate partnerships don’t play by the same rules as they’re not formulaic, they’re relationship driven. Learn from success and failure.

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3 secrets of successful organisations

Stellar Partnerships

When organisations ask partnership people to focus on bringing in corporate money, they miss the point. Whilst cash helps to grease the wheels of operations, that’s not what partnerships are all about. Adding the input of brilliant people at the right time can inject new energy and provide a disruptive edge to the organisation.