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We know it can be difficult to build corporatepartnerships in this challenging economic climate. Know when to say no and avoid wasting time on partnerships that drain your resources. This creative energy motivates them to engage with and follow up on leads.
B2Bs like Woodside, BHP and Origin Energy have benefited from increased demand and a rise in profit. When considering your corporatepartnershipsstrategy, focus on the facts, not scaremongering. These sectors include travel & tourism, energy, food & beverages and tech (especially market disrupting tech) [5].
If you’re reflecting on your corporatepartnerships’ strategy, now is an ideal time for a review. It’s only then that you know the value of your brand and your assets and can articulate what you can offer in return (a partnership is, of course, a two-way exchange of benefit). You’re in luck!
Even though I explained that we needed to share the problems that people face to engage potential corporate partners, they refused to budge. This internal resistance diluted the power of the stories which made it hard to build partnerships. It wastes huge amounts of time, energy and money. Internal conflict is draining.
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