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It’s a challenge for charities to keep the relationship with a corporate partner fresh and engaged, especially when the partnership has been established for a while. We often talk about partnerships as a marriage, not a speed date. The corporate chose some high performing staff to attend and then blog about their experience.
Consumer-facing retailers such as JB Hi-Fi, Rebel, Nick Scali, Bunnings and Target have also enjoyed increased profits. B2Bs like Woodside, BHP and Origin Energy have benefited from increased demand and a rise in profit. When considering your corporatepartnerships strategy, focus on the facts, not scaremongering.
It gave Target a high level of confidence that ACF understood how to work with a retail partner. The investment of time and effort will help you get to the important issues quickly and show the corporate prospect that you’ve done the work to really understand their situation.
It can be all too easy to find ourselves in a negative news cycle – the Cost of Living Crisis, the war in Ukraine, the Great Resignation – and imagine that corporatepartnerships success is impossible. This success came through in the event that both retailers sponsored, but also in the ongoing partnership for both parties.
Non-profits make the same mistake when trying to measure corporatepartnerships. How does that play out when measuring the success of corporatepartnerships? It’s fair that non-profits are keenly interested in receiving cash from corporate partners, but money is not always the thing that achieves mission success.
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