Stellar Partnerships

OCTOBER 31, 2022

Corporate partnerships can deliver incredible results, but they do come with risks. Its best to be prepared for the four main risks that can derail a partnership. The example of Hooters showed that every non-profit needs to consider its core values and whether the partnership is a good fit. Misalignment of values.

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Remarkable Partnerships

MARCH 24, 2021

With the new season of Formula One beginning this Friday, we were reflecting on the ways that the world of corporate-charity partnerships is similar to the world of the race-track. We’ve come together to share the five key lessons Formula One can teach us about corporate partnerships. Brakes, engine, tyres fail.

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Stellar Partnerships

JULY 11, 2021

That can be weekend cycling rides or partnership success. Progress in corporate partnerships is a tricky thing to measure but needs careful attention. Unfortunately, corporate partnerships don’t play by the same rules as they’re not formulaic, they’re relationship driven. Learn from success and failure.

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Stellar Partnerships

JANUARY 28, 2024

Many of you have new corporate partnerships on your wish list for 2024. But nobody is born with a natural talent for corporate partnerships: it’s a skill that must be nurtured over time. It also feels like I’ve got time; the whole year ahead despite hot cross buns appearing in shops in Boxing Day.

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Stellar Partnerships

OCTOBER 1, 2023

When organisations ask partnership people to focus on bringing in corporate money, they miss the point. Whilst cash helps to grease the wheels of operations, that’s not what partnerships are all about. It leads to corporate partnerships becoming a marginal activity, not the opportunity for big transformation.

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Stellar Partnerships

MAY 28, 2023

Still, the T-shirts are favourites with my son’s cheekily ironic science and engineering cohort. Myths and unhelpful beliefs can hold you back when you’re embarking on corporate partnerships. In 2023 there is still a diehard Flat Earth Society, as part of the new anti-science movement but the majority view has moved on.

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Remarkable Partnerships

JANUARY 11, 2022

If you want to build corporate partnerships it can be tempting to contact lots of random companies and see if any of them are interested. In this blog we share our five recommended features of an ideal corporate prospect. Having a senior contact at a company can make a corporate partnerships approach much easier.

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