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That can be weekend cycling rides or partnership success. Progress in corporatepartnerships is a tricky thing to measure but needs careful attention. Unfortunately, corporatepartnerships don’t play by the same rules as they’re not formulaic, they’re relationship driven. Learn from success and failure.
When organisations ask partnership people to focus on bringing in corporate money, they miss the point. Whilst cash helps to grease the wheels of operations, that’s not what partnerships are all about. Think of your partnerships team. For non-profits the corporate partners are perfect adjacent friends.
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